Video, photo and image sharing increased in popularity as the cost of recording, capturing and editing equipment declined. This trend has been widely used by companies to promote products and to benefit economically in diverse ways.Pick and briefly describe one company using video/photo sharing to make money.QuestionsWhat incentives does the company provide to spur its fans to share the video/photo?How the company monetizes its video/photo sharing?What are the company benefits of marketing with video/images? (The benefits can vary widely, and they may encompass interest generation, online buzz, advertising, complete a sale, brand building, just to name a few).

Social Media and Professional Selling “Social media has changed the way customers buy, and redrawn relationships between buyers and sellers. In response, sales operations departments are refocusing support investments, and aligning social media strategy with their sales organizations.” Purpose: To investigate and present aspects of a sales manager or salesperson’s insights about social media. The project consists of a report following an interview to a sales manager or salesperson involved or interested on social media as a marketing tool. Qualified respondents must be in a sales management, sales operations, or sales effectiveness role in a firm with 5 or more quota-bearing sellers. Research focus for this project may be directed towards: Social media's adoption rates by sales organizations. Social media challenges. Social media returns. Sales organizations' future social media investment expectations. Below are 10 sample questions to reference prior to interviewing your respondent. Please note these are only suggested questions. You can develop your own questions. The sample questions you may ask include but are not limited to: What do you consider the most valuable contribution of a social media campaign?Describe how you decided to use social media tools. How did you spot the opportunity? What challenges did you encounter?What things do you find have been the rewards, risks and trade-offs?What were your initial goals? Have your goals changed over time?What outside help did you get to successfully implement the social media campaign?What is the value of social media on relationship building?What the return has been since the campaign implementation?How do you measure or estimate your social media return on investment?What advice would you give a sales manager wishing to make use of social media? Could you suggest the three most important lessons you have learned?Do social media work for professional selling? Format After introduction of your interviewee, describe the method and findings. (Follow the sequence of the Research Findings Outline below). Please use Times New Roman font, 12 pt. Be precise, concise and to the point. The minimum number is 5 pages. The maximum number of pages is 6. REPORT OUTLINEIntroduction.Briefly introduce your interviewee, company name or description, current position and years in the company. State your specific objective(s) of the interview. Criteria: An “A” introduction section should start with appropriate (relevant) background and clearly state the objectives. Method.The objective of this section is to document all materials (e.g. questionnaire, interview guide) and/or general procedures, so that another individual may use some or all of the methods in another study or judge the merit of your work. To make this section as concise as possible, you may summarize all your steps; there is no need to describe in detail each one of them. First, indicate the data collection method (in this case, an interview). This section should include: Second, list the questionnaire or interview guide. Please note all explanatory information and background should be reserved for the following sections. Criteria: An “A” method section may allow the replication of the investigation. Therefore, description of procedures should be sufficient to allow this. Findings.Make this section a completely objective report of the findings, and save all interpretation for the discussion. Summarize your findings in narrative format (e.g. use of bullets) and illustrate them, if appropriate, with figures and/or tables. (Please note that the narrative should complement any figures or tables, not repeat the same information). Important: Indicate which observations or findings are most relevant. Criteria: An “A” results section should use the correct analysis, be precise (e.g. use correct units of measurement), and be well organized (e.g. use of subheads).Discussion.This section is the interpretation of your findings. Provide a reasonable explanation for the findings. Please note this is the “contribution” section. Conclusions should be derived from the findings, not from your opinions.Criteria: An “A” discussion section should contain a meaningful interpretation of the results; this is a concise explanation of results.

It is necessary to include outside research (outside the textbook and lecture notes) in your discussion. The grading rubric includes 30% outside research (outside the textbook and lecture notes) , 35% content (related to answers), and 35% application of course material.Please look PPT and lecture first, and then answer these questions!Questions:1.What stage of the Product Life Cycle are Jim’s Levels? Explain why.2.What are the Foster Curve effects of Jim’s business?3.What should Jim do about the new competitor?4.Should Jim move into the new technology and divest his current products?5.What other factors should he consider? What is his Porter Strategy?Product Case:Jim Beers has been running his own business for 20 years. Jim’s company produces levels. You know the type the carpenters use to level bricks or that people use to level pictures when they are hanging things on the wall. The technical name for Jim’s products is a spirit level which has been used since Roman times. Jim remembers that 15 years ago there were over 100 manufacturers of levels but now there are only 4 or 5 American based businesses.Jim’s manufacturing procedures have changed little since he began the business. He uses aluminum and plastic to produce his light weight but highly durable levels. His products are premium priced and enjoy a reasonable market share of the high end level business.Lately, Jim has noticed his sales falling due to a new competitor that produces a laser level which makes the brick layers job easier by extending the working area of the level. Jim’s levels are 4 to 6 feet long for bricklayers and laser levels are short, easy to carry and extend for over 100 feet. Jim has noticed that most bricklayers like to stick to the old methods but some are adopting the laser levels along with his standard level depending on the job.Jim is not sure whether to go into the laser level business, he has a friend who knows a European supplier of laser level technology but he is not sure whether the new product will enhance or degrade his product lines. He also is not sure about the investment since very few of the laser levels are being used in his traditional target markets.