Module 2.0 – Word Choice and Tone Learning Outcomes and Strategies Readerfocused writing Avoid Common Language Challenges Avoid Language with Bias against Individuals & Populations Improve Concision in Writing Improve Clarity in Writing Use Parallel Structure Indicate Emphasis in Business Writing • • • • • • • • • • • Use the You-Viewpoint (you-attitude) Put the receiver’s needs before the sender’s needs Start with what the receiver needs to know Cliches Jargon Slang Euphemisms Doublespeak Avoid Gender Bias o Gendered Nouns o Gendered Pronouns Avoid Race & Ethnicity Bias Avoid Disability Bias • • • • Sentence Length (see comprehension rate chart page 50) Sentence Complexity Active vs Passive Voice Use precision in writing o Be clear o Be specific Use Plain Words Use Bulleted or Numbered Lists Use only gerunds OR use only infinitives Use current tense (past, present, and future) • • • Use italics Use boldface Use underlined fonts • • • • c:\users\joann\documents\academics\bus 128 bus comm\canvas 16-week modules and documents (sp2021)\module 2.0\module-chapter 2.0 word choice and tone learning outcomes.docx Grading Rubric: Module/Chapter 11 - Indirect - Refused Request Negative Message (2) Module/Chapter 11 - Indirect - Refused Request Negative Message (2) Criteria This criterion is linked to a Learning OutcomeDocument Format/Design This criterion is linked to a Learning OutcomeOrganizationIndirect Plan-Open Paragraph Ratings Pts 2.5 to >2.0 pts Proficient Formatted correctly using all appropriate message parts 2 to >1.0 pts Competent Mostly formatted correctly using appropriate message parts 1 to >0 pts Needs Improvement Is missing most of the appropriate message parts - OR - is not formatted appropriately - OR - no submission 5 to >4.0 pts Proficient Begins with words that show you are clearly responding to the request AND uses words that are neutral. 4 to >3.0 pts Competent Begins directly instead of indirectly using a buffer OR does not identify the correspondence you are answering. Uses slow and negative approach. 3 to >0 pts Needs Improvement Begins directly instead of indirectly using a buffer AND Does not begin with words that show you are responding to the request AND does not use neutral words 2.5 p 5 pts Module/Chapter 11 - Indirect - Refused Request Negative Message (2) Criteria This criterion is linked to a Learning OutcomeOrganizationIndirect Plan-Body Paragraph This criterion is linked to a Learning OutcomeOrganizationIndirect Plan-Closing Paragraph Ratings Pts 10 to >8.0 pts Proficient Presents appropriate reasons (explanations) from the ineffective message using positive language and the youviewpoint; refuses clearly and positively; includes a counter proposal, compromise, or alternate solution without using roundabout construction 8 to >5.0 pts Competent Does not present the appropriate reasons (explanations) from the ineffective message using positive language OR the you-viewpoint; OR does not refuse clearly and/or positively; does not include a counter proposal, compromise, or alternate solution; or uses roundabout construction 5 to >0 pts Needs Improvement Does not present reasons for refusal using positive language and youviewpoint AND Does not refuse clearly and with positive tone,AND does not include a counter proposal, compromise, or alternate solution -Uses roundabout construction 5 to >4.0 pts Proficient Ends with an adapted goodwill comment; is forward looking and includes a counter proposal, compromise, or alternative solution in the closing [if not included in the content paragraph(s)] without using rubber stamp phrases 4 to >3.75 pts Competent Does not end with an adapted goodwill comment;OR is not forward looking and/or does not include a counter proposal, compromise, or alternative solution in the closing [if not included in the content paragraph(s)] OR uses rubber stamp phrases 3.75 to >0 pts Needs Improvement Does not end with adapted goodwill AND is not forward-looking AND does not include a counter proposal, compromise, or alternative solution in closing either -Uses rubber stamp phrases 10 p 5 pts Module/Chapter 11 - Indirect - Refused Request Negative Message (2) Criteria This criterion is linked to a Learning OutcomeAudience Analysis, ProblemSolving Planning and Negative Message Outline Worksheets Submitted Total Points: 25 Ratings 2.5 to >2.0 pts Proficient Correctly includes all three planning documents 2 to >1.0 pts Competent Correctly includes only two planning worksheets Pts 1 to >0 pts Needs Improvement Includes only one planning document - OR - none submitted 2.5 p
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