MKT - week 3

Oct 18th, 2013
DotaCN
Category:
Accounting
Price: $20 USD

Question description

Assignment: Communication, Media and Consumer Behavior

In communications, the credibility of the source is a vital element in message persuasiveness. In the realm of digital communications, consumers have embraced several different ways to share, broadcast and discuss their opinions about virtually any product or service. Blogs and, websites like yelp.com, angieslist.com and social networks like Facebook, Twitter and Pinterest have increasingly become more a part of the tools that consumers utilize when consulting reference groups and making buying decisions. In a four to five page paper (excluding Title page and Reference page) please do the following:

 

a. Describe how consumers utilize social networks to make decisions and contrast this with the pre-social media era. Provide examples. 

b. How have sites like yelp.com and angieslist.com empowered consumers? How credible do consumers view the content on these sites? Why? 

c. What is the role and impact of blogging on consumer behavior? Is blogging perceived to be more accurate than advertisements in general? Why? 

d. How have smartphones and downloadable Apps affected consumer attitude and behavior?

Use three scholarly sources including the text.


 


Grading Criteria Communication, Media and Consumer Behavior


7 points


Content Criteria


Weight


The written assignment describes how consumers utilize social networks to make decision and contrasts it with the pre-social media era and provides examples.


1


The written assignment discusses how sites like yelp.com and angieslist.com have empowered consumers and how credible they view the content on the sites.


1


The written assignment discusses the role and impact of blogging on consumer behavior and if it is perceived to be more accurate than advertisements.


1


The written assignment discusses how smartphones and downloadable Apps have affected consumer attitude and behavior.


1


Writing Skills


The written assignment demonstrates correct grammar, spelling, and punctuation.


.5

 


Research Criteria


The written assignment provides at least (2) scholarly sources from the Ashford University Library, in addition to the course text.


1


Style Criteria


The written assignment is four to five pages in length.


1


The written assignment is written in accordance with APA style as outlined in the Ashford Writing Center.


.5


 

Tutor Answer

(Top Tutor) Daniel C.
(997)
School: UC Berkeley
PREMIUM TUTOR

Studypool has helped 1,244,100 students

Summary
Quality
Communication
On Time
Value
kevin12622
Feb 20th, 2017
" Goes above and beyond expectations ! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1830 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors