SMG 301 Post University Baltimore Orioles Sport Marketing Plan

User Generated

Greerapr09

Business Finance

SMG 301

Post University

SMG

Description

ROUGH DRAFT = Sport Marketing Modular Assignment

Complete and submit your Sport Marketing Modular Assignment ROUGH DRAFT here:

SPORT MARKETING MODULAR ASSIGNMENT

You have been hired by the Baltimore Orioles to develop a ticket marketing sales and service plan for the upcoming 2021 MLB season. Your plan will be a minimum of eight pages (typed in APA style) and include, but not be limited to, the following:

**Research about the team, the geographic area, and potential competition

**Development of a vision, position, and purpose

**Development of a SWOT analysis

**Development of strategic goals and objectives

**Interpretation and discussion of how the Five Ps in the Sport Marketing Mix relate to your plan

**Research and discussion of the Orioles current ticket marketing sales and service plan

A thorough and in-depth plan will be well researched, well written, and use academic resources (including your textbook). The information found in our textbook is an invaluable resource to help you succeed in this endeavor.

You will build your sport marketing plan. The following portions of the plan are due at the following times:

End of Unit 2 = Outline = 10% of overall plan grade (minimum of 1 page)

End of Unit 5 = Rough Draft = 25% of overall plan grade (minimum of 4 pages and 3 academic resources, not including your textbook)

End of Unit 7 = Completed Plan = 65% of overall plan grade (minimum of 8 pages and 5 academic resources, not including your textbook)

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

1

Baltimore Orioles

Student Name
University Affiliation
Professor
Course
Date

2
Baltimore Orioles
About the Team
Marketing plans and strategies are critical components of almost any company today. The
sports sector is one of the largest companies whose marketing strategies have benefited and
evolved in various ways. Companies have invested millions in linking the product to specific
teams, players and events in order to engage with customers and create benefits for the sport
marketing industry that is growing. Baltimore Orioles is an American professional based in
Baltimore, Maryland. The team takes part in the American League and won the 1966, 1970, and
1983 World Series titles. The franchise that later developed into Orioles was established in 1894
as a minor league team in Milwaukee, Wisconsin, known as the Brewers. Officially, Baltimore
Orioles was born in 1947, and today, it competes in Major league Baseball. The team began
playing its home games in Oriole Park in 1992 at Camden Yards. The baseball-only skill started
a tendency in the foremost groups away from uptown versatile stadiums and ballparks close to a
city's heart (Shonk, 2016). However, this team faces strong compe...


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