MT 450 Purdue Global University Unit 4 Brand Loyalty Discussion

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YbirOht88

Business Finance

MT 450

Purdue Global University

MT

Description

You have two separate discussions in this unit. Although you do not have an assignment due in this unit, you can get a head start on the next upcoming Assignment by going to the Unit 4 Looking Ahead section.

Discussion 1: Marketing Challenges

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Discussion 2: Brand Loyalty

You read about brand how to create brand loyalty.

  • Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, PremiumPets I (PPI).
  • What could you do to specifically promote the PPI dog food?
  • Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

1
Running Head: BRAND LOYALTY

Brand Loyalty
Student’s Name
Institution Affiliation

2

BRAND LOYALTY
Brand Loyalty

Brand loyalty is the act of a customer preferring one brand over another as
explained by Shin &Back (2020). Brand loyalty is core to firm performance as it enhances brand
advocacy and also improves sales performance. There are various ways through which pet food,
Premium Pet (PP1) can nurture brand loyalty among its consumer base. To begin with, PPI
should ensure consistency of service delivery as any form of service breakdown would trigger
costly customer churns. Secondly, the entity should humanize the sales process which not onl...


Anonymous
Just what I was looking for! Super helpful.

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