The Television Streaming Video and Interactive Media Industries Case Study

User Generated

Obyhff

Business Finance

Description

create a case analysis assignment focused on the television, streaming video and/or interactive media industries.Please follow the guidelines below to prepare and format this assignment.

About Case Analyses:

  • A case analysis is: generally, a short report focused on an individual company or person within an industry; the purpose of a case analysis is typically to focus in on a particular initiative in which the company or individual is engaged. This is meant to demonstrate company’s success. Alternatively, a case analysis may be done to highlight a company’s mistakes in order to help learn from the example.
  • The content of a case analysis is as follows:
    • A general definition/description of the sub-sector of the industry that we are studying
    • Current trends in the sub-sector of the industry that we are studying
    • Case study on one company that is experiencing success, “disrupting” the business environment, etc. or - you may highlight two companies that are collectively doing this or working together in a partnership. Or, you may focus on a particular business executive who has done something notable. You may bring ideas to your professor as well.
    • All content in the above sections should show evidence of research from high-quality, industry-standard sources through the use of proper APA in-text references. Consider using the unit instructional materials, trade journals and trade organizations to source this information.
    • Fact Sheet or sidebar in your report: A comprehensive list of trade organizations in this sub-sector of the industry with links. You do not need to provide reference citations for the information in this list.
    • Fact Sheet or sidebar in your report: A comprehensive list of trade journals in this sector of the industry with links. You do not need to provide reference citations for the information in this list.
    • Reference List in proper APA format
  • In each of these assessments, you are asked to use class material to create business reports for trends/issues in the entertainment industries and the related sub-sectors of the industry. Including class resources, a minimum of three outside sources per assignment is required to show that your work is research-based. You must use one of the following as a resource for this assignment:
    • IBIS World reports linked in this week’s materials
    • First Research reports linked in this week’s materials
  • You are asked to reflect upon a minimum of three vocabulary words/topics from that week of class in your assignment. You may (and are encouraged to) use more! Clear demonstration of your understanding of these words/topics is required. These will also be noted as “keywords” at the close of your assignment. These are often noted in a sidebar at the beginning or end of a report.
  • All work must be properly referenced using APA 7th edition citation format.

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

1

Case Analysis
Student's Name
Institutional Affiliation
Course
Instructor
Date

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Case Analysis
Introduction
Interactive media, television, and stream videos are key sub-sector of the communication
industry that have been significant in engaging companies and individuals. One of the primary
interactive media which has continuously grown and created a good business environment for
various companies is Instagram (Herman et al., 2021). There are significant trends in the
industries over time, reflecting the companies' engagement with the customers. The study
focuses on assessing the particular initiative of the sub-sector of communication which involves
the individuals and company engaged.

A general definition/description of the sub-sector of the industry that we are studying

Interactive media or digital communication is a fast-growing sector in the communication
industry. There is a wide range of subsector sectors in the industry, one of the main being
Instagram in communication, business advertisement, and engagement. Instagram is a social
media network built mainly on sharing videos and images, unlike others that mainly use words.
Instagram is a powerhouse today which is disrupting the world since 2012 when it was brought
by Facebook and has b...


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