MGT 325 SEU Technological Innovation in Technology Intensive Businesses Case Study

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Business Finance

MGT 325

Saudi electronic university



It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.

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College of Administrative and Financial Sciences MGT325: Management of Technology Assignment 3 Course Name: Management of Technology Student’s Name: Course Code: MGT-325 Student’s ID Number: Semester: II CRN:22864 Academic Year: 2020-2021 For Instructor’s Use only Instructor’s Name: Dr. Farrukh Rafiq Ahmad Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Course Learning Outcomes-Covered ➢ Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy. (Lo 1.2) ➢ Demonstrate the dynamics of technological innovation concepts in technologyintensive business enterprises ( Lo-1.1) Assignment 3 Marks: 5 Students are requested to read the opening case of chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each. 1. What industry conditions led to the revolution in audio distribution described above? Which stakeholders stand to benefit most (or least) from this revolution? (1.5 marks) 2. Why did the music stores created by the record labels fail to attract many subscribers? What, if anything, should the record labels have done differently? (1 mark) 3. What factors led iTunes to be successful? (1.5 marks) 4. How do you think a move away from owning music led to record-setting music revenues? (1 mark) NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.
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Case Study

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Case Study
Question One
Two conditions led to the revolution in audio distribution, namely the introduction of
mp3 and the inception of internet sharing apps. People were used to the traditional music style;
that is, albums and CDs were mainly used. Although CDs were a revolution that had replaced the
DVDs, people were yearning for change. The introduction of the internet that made the world a
global village meant people had to develop creative ways of enjoying and sharing their new
music (Schilling & Shankar, 2019). Luckily, a German research company known as Fraunhofer
IIS developed the mp3 music format in 1991 (Bockstedt et al., 2006). The latest music format
meant that music could be reduced to smaller size bits, thus enabling more accessible storage of
more songs or music. According to Margounakis & Politis (2013), music and songs were
reduced to 1/10th of their size digitally. The new mp3 format made it possible for music to be
compressed to small files in a hard drive that could be shared easily over the internet (Bockstedt
et al., 2006). A user could easily download their favorite song or music over the internet.
Furthermore, people were given a choice to choose what they want to consume, rather
than being forced to buy the whole album to listen to their favorite music. Coincidentally,
developers introduced sharing apps such as Napsters (Alves, 2004). Such apps make it possible
to share music and songs with others online easily. Users online must have similar sharing apps
and have digital devices such as computers to easily share, distribute and download their favorite
music and songs. Therefore, it is in doubt that the music consumers were the primary
beneficiaries of the digital revolution (Marshall, 2013). However, those with access to computers
and the internet benefited more as they could easily share, distribute and download music at the

click of a button. Consumers also gained convenience, storage ease and taste, and preference as
they chose the kind of song or music they wanted.
Question Two
Several reasons led to the failure of music stores created by record labels. The first reason
for the failure was the expensive and heavy proprietary file formats. These for...

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