Define a business idea, preferably one that you create, that
might work as a start-up firm in the United States. Your proposed firm should provide a
particular product or service mainly to customers located outside the United
Then, using your knowledge, explain how your firm could
succeed in foreign markets by applying any of the global strategies. Select a country or countries (or a region)
to focus on and explain why that market would be best for your firm. (Remember
to discuss institutions.) Provide a
detailed assessment of the product or service and of the country or region that
will be your selected market.
Finally, describe the specific steps that your firm would
take to enter that foreign market.
Consider resources, logistics, and competition in this part of your
discussion. This is the heart of your
paper and should clearly explain the business strategy you plan to use.
Your paper should and include at last seven research
articles from peer reviewed journals, in addition to books and other credible
sources. You should use professional and academic references only. You may use electronic references, but they
must be reputable and verifiable sources.
Do not use unverifiable sources such as articles without any responsible
author or institution.
Your paper should be 12-15 pages in length, well-written,
and properly referenced.
The structure of your paper should be as follows:
•Introduction and Background on the business idea (1-2
•Description of the product or service that will be provided
and why it would be in demand in the given market you’ve chosen (2-3 pages)
•Explanation of the target market—why did you select it,
what is the legal, political, and economic environment in that market (2-3
•Strategic Analysis – walk the reader through your business
strategy. What model will you use, why
did you choose it, and what will make it successful in this market with this
product or service (5-8 pages)
writing standards and APA style guidelines, citing references as appropriate.