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Running Head: STRENGTHENING WEB PRESENCE
Strengthening Web Presence
STRENGTHENING WEB PRESENCE
Creating an online presence; a case for Peapod Company
According to Compukol communications (2016), online presence refers to the identity
that a company will create as well as the interactions that have been drawn from these identities.
A company that wishes to have a wide reach in the online space must create an online presence.
This is because it is essential in gathering potential customers and followers who may eventually
turn into active customers of the business. The first step to building an online presence is
building a solid platform. This platform should be a centralized place which is the company’s
website. In this case, people will be able to interact and share information online with the people.
This discussion will focus on Peapod Company. This is one of the biggest internet-based
grocery delivering company in terms of order deliveries annually. In order to gain the online
presence, the company should continually optimize and improve their site thus creating a
successful relationship with the people. It is important to note that whether a company tries to
gain an online presence through the website or the social media it needs to first focus on offering
value in their products. In this case, the company will have an authority when sharing content on
the online platform. (Peapod Company Staff, 2016)
Peapod’s website has a number of salient features that make it an important platform
that customers will visit to get the information they need. Firstly, it provides an overview of the
company. This narrates its history that outlines its humble beginning as a small family business
in the Illinois state to its present status of being a leading company in the US. The site also
highlights the markets in which it operates. This is important so that it arouses only customers
who are within their reach. It will eliminate the possibility of getting orders that they cannot be
able to deliver. Another feature is the career section. This is where the company posts
information about a vacant position that needs to be filled. It will help the company get the right
STRENGTHENING WEB PRESENCE
talent for a position since it will find a wide range of employees. What makes the site favorable
is that it has minimum items in the menu thus ideal for visitors who will most often be in a hurry.
(Peapod Company Staff, 2016)
One of the recommendations I would make is that the website should be much simpler.
The site should only contain valuable information that should be well organized so as to attract
more visitors. Attracting more visitors raises the stakes of turning them into sales. Another
shortcoming in the site is the failure to clearly indicate the variety of products they deliver in
their menu. Most of the visitors to the site will be looking for information about specific products
they are interested in. Once the company fails to specifically indicate the range of products you
are susceptible to losing potential customers. Indicating the products offerings on the site may
win the company more customers especially impulse buyers translating to an increase in the sales
by Peapod. Finally, it is also advisable to regularly update the information on the site. This is
because a site that has static information will not rank well. This necessitates a need for use of
One of the important aspects of adding a blog to the company’s website is that it will
make it attractive to search engines. This is because companies like Google will rank websites
that have most ...