Strayer University Customer Relationship Management Discussion

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Strayer University

Description

  • Watch the “Unhappy Customer” video found in the LEARN section this week. What is the most important element of this case study specific to customer relationship management? Was the customer’s reaction justified in this example? Provide a rationale for your answer.
  • Has either a positive or negative customer service experience impacted your purchasing behavior? Provide a rationale for your answer.
  • Search the Internet for an article that supports your position on customer relationship management and post the link in your discussion, using APA or SWS formatting, for everyone to read.
  • https://www.linkedin.com/learning/marketing-foundationinfluencer-marketing-2016/unhappy-customers?u=57878161

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Customer Relationship Management
Name
Institution
Instructor
Course
Date

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In the video, “Unhappy Customer,” David Carroll, a United Airlines customer, shows his
frustration following the mishandling and damage to his guitar during his flight. As a customer
of the airline, David has raised his complaint to the Airline management but they objected to his
request for compensation for his damaged property.
The key element in this video is the ...


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