Applied Managerial Marketing, assignment help

User Generated

pqrnfr36

Business Finance

Description

Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.

As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States—much less worldwide—could be very risky.

You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.

Primary Task Response: Within the Discussion Board area, write 750–1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction.

"I'm so glad you're here," she says. "Have you settled into your office?"
"Yes," you say. "I'm eager to get started."
Michelle enters your office and takes a seat in a chair. "I'm scheduled to make a presentation to the board at the quarterly meeting next week. I know it's short notice, but I was wondering if you could pull together a 30-minute presentation for them?" she asks.
"What would you like me to present?" you ask.
"As you know, you and Elena have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they're especially interested in your thoughts on the global market."
"That sounds like a great idea," you say.

Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:

  • Which of the environmental factors do you feel is the most critical, and why?
  • What might someone with an opposing viewpoint think is the most important?
    • Given this opposing argument, how would you argue your opinion?
  • What solutions should be considered as you seek to develop a sense of ownership of your plan?
  • What solutions would you recommend to the board, and why?
  • Is a compromise feasible?

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Kindly find the completed work, let me know in case of anything, bye for now.

Surname1

Student’s Name
Instructor’s Name
Course
Date of Submission

Surname2

Applied Managerial Marketing
When you ask corporate officials for what valid reason they are making a specific
acquisition, they normally offer a vital clarification, for example, "The geographic spread lines
up superbly with where we are," or "Their item portfolio has surprising collaboration with our
own." If you ask them two years after the fact how the organization has profited from the
securing, the answer is frequently drastically unique. They tend to center by then around the
"gentler" elements with remarks, for example, "They settled on us reconsider our basic
leadership procedures," or "They acquainted us with another way to deal with item
advancement," or basically "They shook up our way of life." Usually, these milder

Surname3

contemplations had nothing to do with the first driving force for the securing, yet they regularly
ended up being basic to the heading of their organizations.
To be sure, revitalization is a critical result of obtaining and ou...


Anonymous
Just what I was looking for! Super helpful.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags