CUNY Bronx Community College Long Term Success for Ryan Air Discussion

User Generated

fpuubbbyy_

Business Finance

CUNY Bronx Community College

Description

write this paragraph in your own words:The probability of long term of success for Ryan air will be successful because of many factors. The main reason in why this airline will be successful is because of their pricing, consumer sometimes tend to to give up many things due to price, they are willing to give comfort in order to pay less. Also stating that other competitors a will increase the price of their goods and services like snacks and less seats available , this just means paying for extra services which consumers most likely wont like. At the end Ryan airline will continue to generate revenue because of their price strategy and will be successful.

Marketing & Current Technology makes buying easier and convenient, but does marketing make people buy more often and unncessary things.

A study by Marketing Support, Inc. about one-third of all consumers make a sizeable impulse buy every week.

Do you agree? Give reasons.

Given below are some links that could help you in your arguement.

Links : https://www.vendhq.com/blog/encourage-impulse-buys...

https://medium.com/new-markets-insights/the-10-rea...

Discussion Guidelines:

  1. All student should have a minimum of 2 posts.
  2. First post is your original post/answer to the Discussion Question. ( .75 points )
  3. Second post is a reply/response to your classmates post. (.25 point)
  4. Post must be at least 75 words are more.
  5. All sources of information should be referenced/cited.

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

Running head: MARKETING DISCUSSION

Marketing Discussion
Student’s Name
Course Code and Number
Institutional Affiliation
Date of Submission

1

MARKETING DISCUSSION

2

Marketing Discussion Response
The likelihood of long-term success for Ryan Air is high due to a variety of factors. The
key reason for this airline's popularity is its pricing. Consumers are willing to give up many
things for a lower price, and they are ready to sacrifice convenience to save money. Even noting
that other competitors will raise the cost of their products and services, such as snacks and fewer
seats available, this means that customers will have to pay for additional services that they will
most likely dislike. Finally, Ryan Airlines will continue to generate revenue because of its
pricing strategy and will be profitable.
According to a senior global marketer, marketing should be used for good rather than
only selling more stuff to people....


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