SNHU Rebook Sports Licensing and Internationalization Case Study

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Business Finance

Southern New Hampshire University


Review the Case Study #4 (pdf)

Please note: all information must be included in each section. Failure to do so will result in a reduction of the points awarded to each section.

Section One - Background

State the salient FACTS of the case. Provide a thorough background and history of the company. Be concise and precise. One page or less

Section Two - Problem Statement

Thoroughly state the central problem, NOT the symptoms of the problem, found in the body of the case.

One paragraph

Section Three - SWOT analysis

LIST in rank order the strengths, weaknesses, opportunities and threats relating to the company which is the subject of this case study. Four lists with at least 4 points under each category (SWOT).

Section Four - Alternative Solutions

LIST a minimum of four alternative solutions and a minimum of two benefits (pros) and two consequences (cons) associated with each alternative solution. Four alternative solutions with 2 pros and 2 cons each.

Section Five - Conclusion and Recommendation

Design an action plan to solve the original problem. Include a minimum of three recommendations which addresses the original problem statement. Evaluate the risks and rewards of each of your recommendations. Write a conclusion of the outcomes you foresee from your recommendations.

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.




o The Reebok International Limited Company is a British-American footwear and clothing
company that has significantly been a subsidiary of the German sporting goods giant
Adidas since August 2005.

Problem Statement

o The Reebok Company, during the 1990s through the early 2000s, started to experience
some significant challenges in its global bikes` business upon attempting to chase Nike's
performance positioning.

SWOT Analysis

➢ Strengths
o Division; the Reebok Company has a significant division upon which it offers its
o Feature-rich products; the products of the Reebok Company are significantly known for
their unique features and style.
o Multi-channel Distribution Strategy; the Reebok Company sells its products through
several distribution channels, from its independent stores to its retailers.
o Since the Reebok Company is used to social media, high customer engagement attracts a
more and wider population of customers across the globe.
➢ Weaknesses

o Excessive commercialization; the Reebok Company's sportswear department is so
competitive that its brands are significantly trying all their level best in commercializing
their interests.
o Lack of effective awareness; the Reebok Company lacks the necessary awareness of the
needs of its customers.
o Unhealthy competition; the Reebok company has developed a habitual practice of
attempting to compete with other companies in the business market.
o Poor management; the decisions that are made by the management negatively impact the
Reebok company.
➢ Opportunities
o Aiming for new markets; the brands of the Reebok Company have significantly huge
plans for improvement into new categories.
o The market gaps; there are various gaps in the fitness department that some of Reebok's
products can significantly fill.
o High demand in products; the global market has been insignificant of the bikes,
especially the Europeans.
o Licensing; the idea of licensing its business model would help the Reebok Company to
significantly address the challenges it is facing.
➢ Threats
o Competition; Adidas, Nike, Puma, New Balance, and Converse are the Reebok
company's main market and brand competitors.
o Imitation; very cheap imitations regarding its products also pose a great threat to the
Reebok Company.

o Poor distribution channel; some of its distribution channels, like the IBD, failed on
various counts.
o Poor business model; the Reebok Company has operated a business that is termed as a
poor business model in the contemporary market.

Alternative Solutions

o The...

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