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Living The Dream: Not-so-Sweet Surrender
1. What are the ethical implications of such failure? 2. From an ethical perspective, is his reasoning an acceptable defense? 3. Why, or why not? 4. While doing so I will be answering what is the ethical dilemma? 5. Discussing the consequential and non-consequential reasoning involved and specifying the potential
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MAC 7200 Wilmington University Four Seasons Budget Project
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To live comfortably in retirement, you decide you will need to save $2 million by the time you are 65 (you are 30 years ol ...
Managerial Finance Scenario Discussion post.
To live comfortably in retirement, you decide you will need to save $2 million by the time you are 65 (you are 30 years old today). You will start a new retirement savings account today and contribute the same amount of money on every birthday up to and including your 65th birthday. Using TVM principles, how much must you set aside each year to make sure that you hit your target goal if the interest rate is 5%? What flaws might exist in your calculations, and what variables could lead to different outcomes? What actions could you take ensure you reach your target goal?APA, at least 1 Reference
Policy Issues, writing homework help
In this assignment, you will have the opportunity to critically reflect on current issues within the criminal justice syst ...
Policy Issues, writing homework help
In this assignment, you will have the opportunity to critically reflect on current issues within the criminal justice system and how they relate to contemporary policy making.Microsoft® PowerPoint® PresentationExpress your thoughts and opinions regarding the content of Child Exposure to Domestic Violence video by preparing a short PowerPoint presentation.View the following Films on Demand videos:Child Exposure to Domestic ViolenceDevelop a 10- to 12-slide Microsoft® PowerPoint® presentation.Address the following in your presentation:Was the content of your video a personal crime, property crime, or policy issue?What causal factors were addressed in the video?What policy implications or recommendations were provided in the video to address the crime?Were budgetary or financial issues discussed in the video? If so, elaborate.What future implications were discussed in the video?What other content-specific information is relevant to your selected video?What basic elements of the crime served as the basis for your selected video?What criminological theory or theories best explains the occurrence of this crime or issue?List major points in the slides. Include detailed explanations in the speaker notes section that correlate to each point.Include videos, audio, photos, diagrams, or graphs as appropriate.Format your presentation consistent with APA guidelines.NOTE: THERE ARE NO LINK YOU CAN JUST GOOGLE IT AND FIND THE ANSWERS. I JUST NEED THIS POWEPOINT ITS OVERDUE!
Ashford University Wild Dog Coffee Company Demand Management Plan
Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well a ...
Ashford University Wild Dog Coffee Company Demand Management Plan
Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well as recommendations, for a provided scenario or business of your choice.IntroductionThis portfolio work project, a demand management plan, will help you demonstrate competency in forecasting, inventory management, and scheduling. ScenarioFor this assessment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of these scenarios in the Requirements below. Both options will be graded using the same scoring guide.Option 1Wild Dog Coffee Company, a locally owned company with a single coffee shop location, serves a wide selection of espresso beverages, small breakfast and lunch menu items, and a limited evening menu. The company is planning to expand the business by adding an additional location. While different menu items may be tested at the new location, their core processes will remain the same. You have been working on a process improvement in preparation for the expansion and are now turning your attention to demand management. Option 2If you chose Option 2 for Assessment 1, use the same business for this assessment, or select a different business. Note that it is recommended that you use the same business for each assessment in this course, using the following criteria for your selection:The company fits the assessment requirements and you have access to the information needed to complete the assessment.The business information is disclosed in the assessment for faculty's reference.You can distribute the business data without disclosing confidential information.Contact faculty with questions. Your RoleOption 1As an owner of Wild Dog Coffee Company, you and your business partners are planning the opening of a second location. You need to prepare an analysis and recommendations for demand management, including forecasting, inventory, and scheduling, for your current location, so you can refine the model before opening the second location. Option 2Your boss, a director, has tasked you with a demand management project. She is relying on you to prepare an analysis and recommendations for demand management that can be presented to the executive team of the company. You completed a special project for her a few months ago that went very well, and you are pleased to have received this new assignment.RequirementsInclude the following in your demand management plan:Assess the impact of advertising on product demand.If using Wild Dog Coffee Company, the following basic assumptions will help you prepare a demand forecast:The other owners of Wild Dog Coffee Company handle the business' marketing and sales functions, and they believe that advertising expenditures impact the sale of coffee beverages. They want you to confirm whether or not their advertising dollars are driving sales. Here is what was agreed upon by all the owners:Wild Dog Coffee Business InformationQuestionsResponsesHow many espresso beverages are made each hour?30, on averageHow many ounces of espresso beans are used for each beverage?1.5 ouncesHow many hours per day is the coffee shop open?6:00 a.m.–8:00 p.m., Sunday–SaturdayHow many days each month is the business open?364 days per year. The coffee shop is closed on Christmas day.You have the following six months of data to work with for pounds of espresso beans (y) used each month and monthly advertising expenditures (x):Espresso Bean Use and AdvertisingMonthLbs/Beans (y)Advertising Dollars (x)1987$1,05021,412$1,50031,020$1,00041,140$1,25051,322$1,50061,399$1,500Interpret the forecasting model for the selected product.Use a simple linear regression model to show your forecast.If using Wild Dog Coffee Company, forecast the pounds of espresso beans needed for month 7 if the advertising budget for month 7 is $1,350. Interpret the model and respond to the following questions for Wild Dog Coffee Company:How many espresso beverages will the company need to prepare, on average, each day?How many pounds of espresso beans will the company need, on average, each day?To what extent do advertising dollars predict the need for espresso beans?Prepare an inventory management analysis for the selected product.In your analysis, include two different approaches to inventory management. What are the pros and cons of each system you analyzed? If using Wild Dog Coffee Company, the following provides additional information you have gathered from the inventory management analysis:Since Wild Dog Coffee Company is small, the company must manage inventory very carefully. While larger companies can have lots of inventory on the shelf, Wild Dog simply does not have the cash to do that. As such, you have a number of pressures for small inventories. Wild Dog does not have the ability to store a lot of beans, to cover the cost of capital, or to withstand unnecessary expenditures for taxes, insurance, and shrinkage. Shrinkage is important because roasted espresso beans only maintain their optimal freshness for two weeks.Demand is approaching 1,400 pounds of espresso beans per month.Only one type of espresso bean is stocked.Demand is not constant on a daily or weekly basis.If you run out of espresso beans at any point, you will have to close the business until the next shipment of beans arrives.Espresso beans are shipped in 25-pound packages. (This is your base inventory unit.)The cost per pound of beans averages $9.00.Espresso beans are delivered seven (7) days after placing the order and on any day of the week.Shipping is free on orders over $250. Otherwise, shipping is $19.95 per order, regardless of weight. (This is the only ordering cost you incur.)Holding costs are 10 percent/year/unit.Standard deviation for daily demand is 1.84 pounds.Analyze the business’ scheduling management.In your analysis, detail two different staffing scenarios for Wild Dog Coffee Company or your selected business. What are the pros and cons of each staffing scenario?Use a Word table or Excel spreadsheet to show both staffing scenarios for each day of the week. Include the daily and weekly total staffing costs and number of hours worked for each employee.If using Wild Dog Coffee Company, the following provides additional information you have gathered from the staffing analysis:Shifts have been scheduled according to who wants to work which shift. This has generally worked out well, but you realize you need to tighten up the scheduling process in order to optimize a staffing model. Two employees are required to make a coffee beverage. One employee takes the orders, and a barista makes the coffee drink and hands it to the customer.Baristas are paid $14/hour, regardless of whether they are full-time or part-time.Full-time employees (up to 40 hours/week), other than baristas, are paid $12/hour.Part-time employees (up to 20 hours/week), other than baristas, are paid $9/hour.All full-time employees receive company benefits that equate to 15 percent of their hourly rate. (This is known as a benefits load.)All full-time employees are paid at 150 percent of their regular rate for all hours worked over 40 hours per week. Full-time employees can only work a maximum of 50 hours per week. The benefits load is not applied to overtime hours.All part-time employees are paid at 150 percent of their regular rate for all hours worked over 20 hours per week. Part-time employees can only work a maximum of 26 hours per week.It costs $500 to hire each additional employee, and it costs $250 to terminate an employee.Full-time employees are likely to resign if moved to part-time status.The coffee shop is open 84 hours per week. There are two additional hours allocated each day for one employee to perform opening and closing activities. (That is, one hour is allocated for opening duties and one hour is allocated for closing duties.)Your current level of staffing for coffee beverages is as follows:Baristas – 1 full-time; 3 part-time.Non-barista – 1 full-time; 2 part-time. Recommend an inventory management system and staffing plan for a selected business and product. Detail the results of your analysis for Wild Dog Coffee Company or your selected business' product to substantiate your recommendations.Deliverable FormatRequirements:The demand management plan is to be a minimum of 7 pages, not including the title, reference, and appendix pages.Use a demand management plan template of your choice.Related company standards:The demand management plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.In addition to the title and reference pages, include the following in the appendix:Linear regression model for product forecasting.Word table or Excel spreadsheet for staffing scenarios.Use 2–3 scholarly or academic sources, where applicable, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.Use APA formatting for citations and references.EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:Competency 1: Analyze how operations management theories and models effect the development and delivery of products or services to the marketplace.Interpret the forecasting model for the selected product.Competency 2: Use logistics and supply chain management tools to manage the distribution of products and services.Prepare an inventory management analysis for the selected product.Competency 3: Use data to evaluate the effect of operations management decisions on organizational goals.Assess the impact of advertising on product demand.Analyze the business’ scheduling management.Competency 4: Evaluate the effectiveness of operations management strategies to achieve quality and customer service goals.Recommend an inventory management system and staffing plan for a selected business and product. Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
ASSIGNMENT. Playing Field, Competition, and Our Organization
I picked for the Assignment GENERAL MOTORSAssignment 1: Where to Play: Playing Field, Competition, & Your OrganizationDue ...
ASSIGNMENT. Playing Field, Competition, and Our Organization
I picked for the Assignment GENERAL MOTORSAssignment 1: Where to Play: Playing Field, Competition, & Your OrganizationDue Week 4, Sunday, midnight of your time zone (Weight: 25%)Introduction“Find out everything that you can about the playing field.You should know what your competitors’ salespeople eat for breakfast.”– Jack Welch –Congratulations! Your CEO has just promoted you to Chief Strategy Officer for the company of your choice. You have been commissioned to recommend a Game Winning Move that will allow your company to achieve strong revenue and profit growth as well as create a sustainable competitive advantage. Although your Game Winning Move will not be presented to the CEO until Week 10, you have been asked to provide written updates on your progress at Week 4 and Week 8.You want to impress the CEO! You know that the best way to do this is to follow Jack’s logical 5-slide approach to strategy. Given there will be two interim updates, you have decided to focus your Week 4 content on the Playing Field, the Competition, and your Organization. You will subsequently focus your Week 8 content onWhat’s Around the Corner and your Game Winning Move. You will then synthesize all of this material into fivePowerPoint slides for your presentation in Week 10. Excellent! You now have a plan and are ready to tackle the first brief!Instructions for Assignment 1Using the provided Assignment 1 Template, address the followingDetail the specific target segment of the market where you are choosing to compete. You should ensurethe target segment is sufficiently large to achieve your company’s sales and profit growth objectives, butsufficiently small so that your company can intimately understand consumer/customer needs and compete effectively. As you will see, the template provided for this assignment guides you on how to populate relevant information, including: Yourcompany The industry for your organization of choice The market size of this industry Specific description of the segment of this industry in which you will compete (the Playing Field) Brief explanation of why you selected this segment.Identify the two most formidable competitors in your playing field and address the following for each: How big is each competitor in this target segment? What is their most significant strength and their most significant weakness? Briefly explain how this strength and this weakness impact their ability to compete effectively. Do their recent results indicate they are generally “winning” or “losing” in this Playing Field?Note, you would be well-served to support your conclusions with data. Has anyone (including new market entrants) introduced any game-changing newproducts/technology/capabilities? Have they developed (or lost) a key competitive advantage?3. You will also need to “turn the mirror around” and look inward to assess the capabilities andcompetencies of your Organization. Therefore, briefly address the following: Howbigareweinthistargetsegment? What is our most significant strength and our most significant weakness? Briefly explain howthis strength and this weakness impact our ability to compete effectively. Do our recent results indicate we are generally “winning” or “losing” in this Playing Field? Note,you would be well-served to support your conclusions with data. Have we introduced game-changing new products/technology/capabilities? Have we developed(or lost) a key competitive advantage?4. Conclude with a succinct final paragraph or two which highlights your most insightful “a-ha” conclusionson the target segment and the relative competitive balance of the three companies you analyzed.Formatting and Submission Requirements Use the Assignment 1 Template to complete this assignment. Ensure you address each element of the template. The submitted template should be 2 to 3 pages (not including the cover page or appendixes/references page. Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides. Include a cover page containing the title of the assignment, your name, professor’s name, and the coursetitle and date. Use and reference at least 3 external sources to support your brief. Include a references page at theend documenting sources and citations. You may use additional headings within the template to identify subtopics if this will improve the clarity ofyour template. You are welcome to include charts, tables, and graphs in-text or in an appendix. Develop and support your research with facts and in-text citations, appendixes, and references.
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MAC 7200 Wilmington University Four Seasons Budget Project
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Managerial Finance Scenario Discussion post.
To live comfortably in retirement, you decide you will need to save $2 million by the time you are 65 (you are 30 years ol ...
Managerial Finance Scenario Discussion post.
To live comfortably in retirement, you decide you will need to save $2 million by the time you are 65 (you are 30 years old today). You will start a new retirement savings account today and contribute the same amount of money on every birthday up to and including your 65th birthday. Using TVM principles, how much must you set aside each year to make sure that you hit your target goal if the interest rate is 5%? What flaws might exist in your calculations, and what variables could lead to different outcomes? What actions could you take ensure you reach your target goal?APA, at least 1 Reference
Policy Issues, writing homework help
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Policy Issues, writing homework help
In this assignment, you will have the opportunity to critically reflect on current issues within the criminal justice system and how they relate to contemporary policy making.Microsoft® PowerPoint® PresentationExpress your thoughts and opinions regarding the content of Child Exposure to Domestic Violence video by preparing a short PowerPoint presentation.View the following Films on Demand videos:Child Exposure to Domestic ViolenceDevelop a 10- to 12-slide Microsoft® PowerPoint® presentation.Address the following in your presentation:Was the content of your video a personal crime, property crime, or policy issue?What causal factors were addressed in the video?What policy implications or recommendations were provided in the video to address the crime?Were budgetary or financial issues discussed in the video? If so, elaborate.What future implications were discussed in the video?What other content-specific information is relevant to your selected video?What basic elements of the crime served as the basis for your selected video?What criminological theory or theories best explains the occurrence of this crime or issue?List major points in the slides. Include detailed explanations in the speaker notes section that correlate to each point.Include videos, audio, photos, diagrams, or graphs as appropriate.Format your presentation consistent with APA guidelines.NOTE: THERE ARE NO LINK YOU CAN JUST GOOGLE IT AND FIND THE ANSWERS. I JUST NEED THIS POWEPOINT ITS OVERDUE!
Ashford University Wild Dog Coffee Company Demand Management Plan
Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well a ...
Ashford University Wild Dog Coffee Company Demand Management Plan
Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well as recommendations, for a provided scenario or business of your choice.IntroductionThis portfolio work project, a demand management plan, will help you demonstrate competency in forecasting, inventory management, and scheduling. ScenarioFor this assessment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of these scenarios in the Requirements below. Both options will be graded using the same scoring guide.Option 1Wild Dog Coffee Company, a locally owned company with a single coffee shop location, serves a wide selection of espresso beverages, small breakfast and lunch menu items, and a limited evening menu. The company is planning to expand the business by adding an additional location. While different menu items may be tested at the new location, their core processes will remain the same. You have been working on a process improvement in preparation for the expansion and are now turning your attention to demand management. Option 2If you chose Option 2 for Assessment 1, use the same business for this assessment, or select a different business. Note that it is recommended that you use the same business for each assessment in this course, using the following criteria for your selection:The company fits the assessment requirements and you have access to the information needed to complete the assessment.The business information is disclosed in the assessment for faculty's reference.You can distribute the business data without disclosing confidential information.Contact faculty with questions. Your RoleOption 1As an owner of Wild Dog Coffee Company, you and your business partners are planning the opening of a second location. You need to prepare an analysis and recommendations for demand management, including forecasting, inventory, and scheduling, for your current location, so you can refine the model before opening the second location. Option 2Your boss, a director, has tasked you with a demand management project. She is relying on you to prepare an analysis and recommendations for demand management that can be presented to the executive team of the company. You completed a special project for her a few months ago that went very well, and you are pleased to have received this new assignment.RequirementsInclude the following in your demand management plan:Assess the impact of advertising on product demand.If using Wild Dog Coffee Company, the following basic assumptions will help you prepare a demand forecast:The other owners of Wild Dog Coffee Company handle the business' marketing and sales functions, and they believe that advertising expenditures impact the sale of coffee beverages. They want you to confirm whether or not their advertising dollars are driving sales. Here is what was agreed upon by all the owners:Wild Dog Coffee Business InformationQuestionsResponsesHow many espresso beverages are made each hour?30, on averageHow many ounces of espresso beans are used for each beverage?1.5 ouncesHow many hours per day is the coffee shop open?6:00 a.m.–8:00 p.m., Sunday–SaturdayHow many days each month is the business open?364 days per year. The coffee shop is closed on Christmas day.You have the following six months of data to work with for pounds of espresso beans (y) used each month and monthly advertising expenditures (x):Espresso Bean Use and AdvertisingMonthLbs/Beans (y)Advertising Dollars (x)1987$1,05021,412$1,50031,020$1,00041,140$1,25051,322$1,50061,399$1,500Interpret the forecasting model for the selected product.Use a simple linear regression model to show your forecast.If using Wild Dog Coffee Company, forecast the pounds of espresso beans needed for month 7 if the advertising budget for month 7 is $1,350. Interpret the model and respond to the following questions for Wild Dog Coffee Company:How many espresso beverages will the company need to prepare, on average, each day?How many pounds of espresso beans will the company need, on average, each day?To what extent do advertising dollars predict the need for espresso beans?Prepare an inventory management analysis for the selected product.In your analysis, include two different approaches to inventory management. What are the pros and cons of each system you analyzed? If using Wild Dog Coffee Company, the following provides additional information you have gathered from the inventory management analysis:Since Wild Dog Coffee Company is small, the company must manage inventory very carefully. While larger companies can have lots of inventory on the shelf, Wild Dog simply does not have the cash to do that. As such, you have a number of pressures for small inventories. Wild Dog does not have the ability to store a lot of beans, to cover the cost of capital, or to withstand unnecessary expenditures for taxes, insurance, and shrinkage. Shrinkage is important because roasted espresso beans only maintain their optimal freshness for two weeks.Demand is approaching 1,400 pounds of espresso beans per month.Only one type of espresso bean is stocked.Demand is not constant on a daily or weekly basis.If you run out of espresso beans at any point, you will have to close the business until the next shipment of beans arrives.Espresso beans are shipped in 25-pound packages. (This is your base inventory unit.)The cost per pound of beans averages $9.00.Espresso beans are delivered seven (7) days after placing the order and on any day of the week.Shipping is free on orders over $250. Otherwise, shipping is $19.95 per order, regardless of weight. (This is the only ordering cost you incur.)Holding costs are 10 percent/year/unit.Standard deviation for daily demand is 1.84 pounds.Analyze the business’ scheduling management.In your analysis, detail two different staffing scenarios for Wild Dog Coffee Company or your selected business. What are the pros and cons of each staffing scenario?Use a Word table or Excel spreadsheet to show both staffing scenarios for each day of the week. Include the daily and weekly total staffing costs and number of hours worked for each employee.If using Wild Dog Coffee Company, the following provides additional information you have gathered from the staffing analysis:Shifts have been scheduled according to who wants to work which shift. This has generally worked out well, but you realize you need to tighten up the scheduling process in order to optimize a staffing model. Two employees are required to make a coffee beverage. One employee takes the orders, and a barista makes the coffee drink and hands it to the customer.Baristas are paid $14/hour, regardless of whether they are full-time or part-time.Full-time employees (up to 40 hours/week), other than baristas, are paid $12/hour.Part-time employees (up to 20 hours/week), other than baristas, are paid $9/hour.All full-time employees receive company benefits that equate to 15 percent of their hourly rate. (This is known as a benefits load.)All full-time employees are paid at 150 percent of their regular rate for all hours worked over 40 hours per week. Full-time employees can only work a maximum of 50 hours per week. The benefits load is not applied to overtime hours.All part-time employees are paid at 150 percent of their regular rate for all hours worked over 20 hours per week. Part-time employees can only work a maximum of 26 hours per week.It costs $500 to hire each additional employee, and it costs $250 to terminate an employee.Full-time employees are likely to resign if moved to part-time status.The coffee shop is open 84 hours per week. There are two additional hours allocated each day for one employee to perform opening and closing activities. (That is, one hour is allocated for opening duties and one hour is allocated for closing duties.)Your current level of staffing for coffee beverages is as follows:Baristas – 1 full-time; 3 part-time.Non-barista – 1 full-time; 2 part-time. Recommend an inventory management system and staffing plan for a selected business and product. Detail the results of your analysis for Wild Dog Coffee Company or your selected business' product to substantiate your recommendations.Deliverable FormatRequirements:The demand management plan is to be a minimum of 7 pages, not including the title, reference, and appendix pages.Use a demand management plan template of your choice.Related company standards:The demand management plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.In addition to the title and reference pages, include the following in the appendix:Linear regression model for product forecasting.Word table or Excel spreadsheet for staffing scenarios.Use 2–3 scholarly or academic sources, where applicable, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.Use APA formatting for citations and references.EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:Competency 1: Analyze how operations management theories and models effect the development and delivery of products or services to the marketplace.Interpret the forecasting model for the selected product.Competency 2: Use logistics and supply chain management tools to manage the distribution of products and services.Prepare an inventory management analysis for the selected product.Competency 3: Use data to evaluate the effect of operations management decisions on organizational goals.Assess the impact of advertising on product demand.Analyze the business’ scheduling management.Competency 4: Evaluate the effectiveness of operations management strategies to achieve quality and customer service goals.Recommend an inventory management system and staffing plan for a selected business and product. Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
ASSIGNMENT. Playing Field, Competition, and Our Organization
I picked for the Assignment GENERAL MOTORSAssignment 1: Where to Play: Playing Field, Competition, & Your OrganizationDue ...
ASSIGNMENT. Playing Field, Competition, and Our Organization
I picked for the Assignment GENERAL MOTORSAssignment 1: Where to Play: Playing Field, Competition, & Your OrganizationDue Week 4, Sunday, midnight of your time zone (Weight: 25%)Introduction“Find out everything that you can about the playing field.You should know what your competitors’ salespeople eat for breakfast.”– Jack Welch –Congratulations! Your CEO has just promoted you to Chief Strategy Officer for the company of your choice. You have been commissioned to recommend a Game Winning Move that will allow your company to achieve strong revenue and profit growth as well as create a sustainable competitive advantage. Although your Game Winning Move will not be presented to the CEO until Week 10, you have been asked to provide written updates on your progress at Week 4 and Week 8.You want to impress the CEO! You know that the best way to do this is to follow Jack’s logical 5-slide approach to strategy. Given there will be two interim updates, you have decided to focus your Week 4 content on the Playing Field, the Competition, and your Organization. You will subsequently focus your Week 8 content onWhat’s Around the Corner and your Game Winning Move. You will then synthesize all of this material into fivePowerPoint slides for your presentation in Week 10. Excellent! You now have a plan and are ready to tackle the first brief!Instructions for Assignment 1Using the provided Assignment 1 Template, address the followingDetail the specific target segment of the market where you are choosing to compete. You should ensurethe target segment is sufficiently large to achieve your company’s sales and profit growth objectives, butsufficiently small so that your company can intimately understand consumer/customer needs and compete effectively. As you will see, the template provided for this assignment guides you on how to populate relevant information, including: Yourcompany The industry for your organization of choice The market size of this industry Specific description of the segment of this industry in which you will compete (the Playing Field) Brief explanation of why you selected this segment.Identify the two most formidable competitors in your playing field and address the following for each: How big is each competitor in this target segment? What is their most significant strength and their most significant weakness? Briefly explain how this strength and this weakness impact their ability to compete effectively. Do their recent results indicate they are generally “winning” or “losing” in this Playing Field?Note, you would be well-served to support your conclusions with data. Has anyone (including new market entrants) introduced any game-changing newproducts/technology/capabilities? Have they developed (or lost) a key competitive advantage?3. You will also need to “turn the mirror around” and look inward to assess the capabilities andcompetencies of your Organization. Therefore, briefly address the following: Howbigareweinthistargetsegment? What is our most significant strength and our most significant weakness? Briefly explain howthis strength and this weakness impact our ability to compete effectively. Do our recent results indicate we are generally “winning” or “losing” in this Playing Field? Note,you would be well-served to support your conclusions with data. Have we introduced game-changing new products/technology/capabilities? Have we developed(or lost) a key competitive advantage?4. Conclude with a succinct final paragraph or two which highlights your most insightful “a-ha” conclusionson the target segment and the relative competitive balance of the three companies you analyzed.Formatting and Submission Requirements Use the Assignment 1 Template to complete this assignment. Ensure you address each element of the template. The submitted template should be 2 to 3 pages (not including the cover page or appendixes/references page. Typed, single-spaced, professional font (size 10 – 12) with one-inch margins on all sides. Include a cover page containing the title of the assignment, your name, professor’s name, and the coursetitle and date. Use and reference at least 3 external sources to support your brief. Include a references page at theend documenting sources and citations. You may use additional headings within the template to identify subtopics if this will improve the clarity ofyour template. You are welcome to include charts, tables, and graphs in-text or in an appendix. Develop and support your research with facts and in-text citations, appendixes, and references.
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