Principles of Microeconomics: The price elasticity of demand

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Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

You just opened a flower shop and are trying to understand pricing issues. You were told that elasticities are very important in determining prices and what products to supply, so you decide to investigate this concept.

You call your friend, an economics professor, and ask, "What is the price elasticity of demand? What determines it? What is elastic and inelastic demand?"

To really understand it, compute the following price elasticities of demand:

  • The price of a laptop increases by 20% and there is a 40% drop in the quantity demanded.
  • The price of a pack of cigarettes increases by 10% and there is a 5% drop in the quantity demanded.

Of the above examples, which is more elastic, and which is the least elastic? Why? Answer the following questions:

  • Why is elasticity an important concept for a business?  
    • Bridge tolls
    • Beachfront properties
    • Gourmet coffee
    • Gasoline
    • Cell phones

Now that you are an expert on elasticities, what do you think would be the best time of year to raise prices, and why? 

What do you think the elasticities are in the flower business?

Please submit your assignment.

Tutor Answer

School: UC Berkeley

Hello there,Find attached the completed work.Feel free to ask for any clarification or editing if need be.Looking forward to working with you again.Thank you

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The price elasticity of demand
The price elasticity of demand is a measure of the price sensitivity of a commodity has to
changes in its price (Baumol and Blinder, 2015). It is the relationship between a change in the
quantity that is demanded of a particular good and a change in its price. The determinants of price
elasticity of demand are therefore the price change and the change in quantity demanded. Elastic
demand is that which corresponds closely ...

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