Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers
who have common needs and priorities, and then designing and
implementing strategies to target them. Market segmentation strategies
may be used to identify the target customers, and provide supporting
data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.
Abudant data can be derived from social networks to provide enough info for targeting specific groups of people which is the core of market segmentation . About labor market in specific specialized social media like Linked in not only provide info about their users skills and experience but also the entire affiliate network of their contancts
Dec 14th, 2014
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