Description
Grading criteria are as follows
Research
Evidence of research and scholarly attribution of sources
Understanding the materials and engaging with scholarship
Theoretical knowledge applied to real-life situations
Statement of project aims
Context
Clear context and rationale for study
Suitability and justification of chosen genre to research project
Awareness of audience or target market depending on genre and topic
Explanation for innovation and/or significance of project
Structure and Clarity
Identification of clear research question or problem to be explored and/or solved
Clarity of expression
Organisation and structure of essay/report/campaign/project
Meeting word count, referencing and formatting instructions
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Explanation & Answer

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Value of Advertisement
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Value of Advertisement
Advertising is a common thing in our lives. Businesses, companies, and organizations use
advertising as a marketing tool to promote their business and engage potential and current
customers. It is the best method of communicating to the customers by informing them about
brands available in the market ("Value of advertising," n.d.). The good thing about advertising is
you can create an advert that is niche-specific to reach your target market. One cannot ignore
advertising as it affects people's behaviour both consciously and subconsciously. It influences
choices people make when shopping, even when they don't admit it openly. This research essay
will explore the impact of advertising and its role in people's daily lives.
How Advertising Works
Ever wondered why big companies still advertise their products even when most
consumers already know them? Big companies understand the value of advertising and the impact
it has on their customers. However, not only the big and rich companies advertise. Small
companies also advertise through digital channels like social media platforms and search engines.
Other forms of advertising include email advertising, newspaper advertising, radio and television,
and catalogs and leaflets.
A common feature of all forms of advertising is that they all use motivating and capturing
words ...
