Paper Part A

User Generated

NnyvlnuN

Business Finance

Description

Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

  • Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  • Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
  • Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
  • Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
  • Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.


I will like own daycare, own nursing home, franchise company like Checkers, Walmart.

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Explanation & Answer

Attached.

Running head: COMPANY ANALYSIS

1

Company Analysis
Name
Course
Institution
Instructor
Date

COMPANY ANALYSIS

2

Background information
Peak Electronics Company is one of the emerging company in the United States located
within the vast region of Seattle. The company has been in operational for the last two years
where it has greatly implemented various strategies that are aiming at ensuring that its products
and services are well received by the major electronics market both within and overseas. The
company engages in sales of electronics and maintenance of electronics and computer systems.
Despite the existing competition within the sector, the company has remained well on course to
achieving its set goals and objectives and claiming a share of the market due to its good service
delivery and products sold to its clients. This has boosted the company’s reputation between its
client and the entire electronics world.
Environment Analysis
Environmental forces are important factors in any business organization that can be
considered in developing an effective business venture. They include both internal and external
factors.
Competition levels
Peak Electronics Company exploited a loophole that had been left by other more
established company thus focusing on other ventures within the technological field. The
technological sector is very broad and thus delivery of quality products and effective
maintenance services. Not many individuals had decided to embark in the service industry. Thus
the business firm had a great opportunity to exploit in the idea and generate maximum revenues
as they were enjoying an extended run of massive profits at the time. Other business

COMPANY ANALYSIS

3

organizations came to learn about the effectiveness of the service industry especially in computer
and electronics field as they were suffering at the time (Conklin, 2010, p. 34).
Purchasing patterns
The organization has greatly evolved over the years with new purchasing patterns
instituted in recent years. The company has had a very high in return rates for most of its
complex products. The products have been effectively serviced which has provided room for
increased customer satisfaction. The target market has constantly been evolving since there are
numerous products in the market and the need to find the best-suited products that suit their
preferences and demands.
Economic
In this aspect, economic aspect involves current trends that are being experienced
globally. Currently, there is economic cris...


Anonymous
Excellent resource! Really helped me get the gist of things.

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