Description
Instructions. Read Case 1: Ford's Global Strategy which can be found on p. 367-368 of your Hill and Hult Global Business Today book.
- To learn more about Ford and its operations in foreign markets, go to the Corporate Ford website. Then look for "Global Operations" under the "Company" tab.corporate.ford.com
- To learn more about the One Ford strategy, you may find this article helpful:
After reading and reflecting upon the discussion questions below, please write-up your case assignment according to the instructions in the syllabus. For your convenience, this format is provided below. Remember, your answers to the below discussion questions make up "Section 2" of your case write-up, and each answer should be provided in a separate paragraph. Refer to the syllabus for specific grading criteria.
Format for Cases
Cases should be submitted in Microsoft Word format and should be double-spaced using a common font such as Times New Roman 12 point font. No less than 2 pages. Plz do more specific like give me more outsource and specific number.
At the top, left corner of the first page 1 of the case, please include the following information, in this format:
Name
Course Number
Date
Case Title
Case write-ups should follow the following format:
Section 1: Introduction – a brief summary of the case and what you will address in the write-up.
Section 2*: Answers to questions (at the end of the case). Each answer should be discussed in its own paragraph(s).
Section 3: Conclusion – A synopsis of the case and any concluding remarks.
*The questions to answer for this case (for Section 2) are as follows:
- Question 1: How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006? What were the benefits of this strategy? What were the costs? Why was Ford pursuing this strategy?
- Question 2: What strategy is Mullaly trying to get Ford to pursue with his One Ford initiative? What are the benefits of this strategy? Can you see any drawbacks?
- Question 3: Does the One Ford initiative imply that Ford will now ignore national and regional differences in demand?
Explanation & Answer
Hello studet, here is the completed work Kidly go through it. Thak you
Surname 1
Name:
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Professor:
Date:
FORD’S GLOBAL STRATEGY
Mullally moved from a globally oriented product company, Boeing, to a country specific
oriented product company, Ford. To Mullaly, it was shocking to learn that Ford produced cars
specific to only two markets. The changes in the market demands, globalization as well the
changes in the economic standing of the only markets necessitated the change in this marketing
strategy. Mullally’s extensive experience in the Boeing Company helped him to lead the
transition of Ford to a global company easily. Below is a discussion on Mullaly strategy.
1.
Early before 2006, when Allan Mulally joined Ford as the company CEO, the company’s
manufacturing strategy was county specific localization. This strategy meant that the motor
production was specific to the needs of a particular country. America and Europe were the
primary markets for the Ford products. In this strategy, the different productions w...
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