Review the example purceptual map in exhibit 4 - 14 in chapter 4 of basic marketing
select and industry with many competitors
Select 2 key variables that segment the competition
complete a perceptual on map that includes a minimum of 10 competitors from the same industry.
Explain why you placed each competitor on its particular spot on the map
use the market line database and the wall street journal to facilitate your research of the company
create a 10 to 15 slide microsoft powerpoint presentation with your map and competitor explanations.
Include a summary side at the beginning of your presentation
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