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Running head: IMC PROMOTIONAL PLAN
1
IMC Promotional Plan
By
[Name of Student]
Professor
Course
[Name of Institution]
April 27, 2020
IMC PROMOTIONAL PLAN
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The service my business is planned to provide is “babysitter providers” on demand. This
business is not a new idea, but the demand for this service is increasing in the market. Babysitter
means I will provide care providers to children who will need our services. This business will be
beneficial in two folds. It will bring benefits for working mothers who need a care provider for
their children and employment for unemployed women as a babysitter. Based on the technical
aspects of the business and earning potential are two essential points that help to be successful in
this business. In recent years demand for babysitters has increased because more women start
going to work. This service would be provided at the customer’s home as well as I also build a
physical residence to provide services at our end. As an entrepreneur to fuel my business plan, I
have to conduct a situational analysis and to prepare the IMC promotional plan for the selected
services.
SITUATIONAL ANALYSIS
Researches made on the babysitter’s demand into the market shows positive trends that,
over time, the need for professional and responsible babysitters is increasing in modern
communities. Babysitter services include full-time care of children, that means parents enjoy
their company without having responsibility for their child. And if they are a working family,
they can go for their work without being worried about their children. While doing situational
analysis, I have a focus on the following elements;
1. Market Needs
Parents are looking for professional, honest, and responsible babysitters for their children.
To meet with the needs of the market I will hire women who can provide such types of services
to their customers and help them to be don’t worried about the children. The business will offer
the following benefits to parents to meet with the market need;
IMC PROMOTIONAL PLAN
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a. Accessibility: The business will be located at a central place in New York City.
People can also book their babysitter through online website visits. Opening and
closing times of the central location would be 6 a.m to 7 p.m.
b. Pricing: Comparative to pricing strategies offered by the competitors in the market, I
will provide babysitter services at affordable rates.
c. Customer Services: Customers will be treated valuably because they are the
promoters of this business. There interests and satisfaction would be the priority of
the business.
d. Selection: The business will offer babysitter services for children aged 2-5 years.
2. Market Trends
In the modern age, the desire of parents to earn more and generate more money by going
to work increases the need for babysitters to take care of their babies. Because of work, parents
spent less time with their children. Thus, they want someone to care for their child that helps
them to develop and thrive. The business is aimed to meet with this desire of parents. The
demand for babysitters is more in two-income professional families. These families in which
both mother and father work to make family income. The figure below is highlighting market
trends regarding the need for babysitters in different households.
IMC PROMOTIONAL PLAN
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Figure 1: Market Trends (PRO, 2019)
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