Description
Comment on how you would choose among various promotion mix tools. Define integrated marketing communication. Give one practical example of how you might use this in your marketing plan due at the end of the course.
Explanation & Answer
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Running Head: PROMOTION MIX
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PROMOTION MIX
Name of Student
Institutional Affiliations
Date
PROMOTION MIX
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PROMOTION MIX
Choosing among various promotional mix tools depends on the following steps;
determining your target market segment, determining the organizational objectives, designing the
promotional message, selecting the promotional channels, the organizational budget, and the
measures for the results of the executed promotional program (...
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