Northeastern University Website Visual Environment Scan Discussion

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xneyyyhb

Writing

Northeastern University

Description

Web Site: Let’s Get Visual: How Search is Changing

https://www.mdgadvertising.com/marketing-insights/infographics/lets-get-visual-how-search-is-changing-infographic/-

Q: Part -way down the article, the author lists suggestions on “What Can Marketers Do to Optimize for Visual Search?” The third bullet states: “Think of the physical and digital as intertwined: Consider how you can structure things like in-store displays to cater to those who may use visual search.”

Write a brief scenario on how an auto company like Toyota might be able to use visual search as a marketing tool:

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

VISUAL SEARCH

1

Visual Search
Student Name
Institution Affiliation
Course
Date

VISUAL SEARCH

2

Visual search is a kind of perceptual task that needs attention that involves a visual
environment ...


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