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Znloreel11

Business Finance

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Identify an industry with which you are familiar, then choose two businesses in that industry.- APPLE- MICROSOFT

Identify the business model and forms of ownership for each business, then complete the Comparison of Businesses Matrix.

Write a 525- to 700-word paper in which the team evaluates and compares different components of each business's model after completing each matrix.

Describe benefits associated with each business by evaluating how they built a sustainable competitive advantage.

Explain advantages and disadvantages of each business's ownership.

Format your paper consistent with APA guidelines.

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Comparison of Businesses Matrix MGT/401 Version 2 Comparison of Businesses Matrix Business Name Comparison Items Value Proposition Target Market Value Chain Revenue Position Competitive Strategy Form of Ownership Business Name
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Running Header: ANALYSIS OF MICROSOFT INDUSTRY

Analysis of Microsoft Industry
Name:
Institutional affiliation

1

ANALYSIS OF MICROSOFT INDUSTRY

2

Comparison of Businesses Matrix

Comparison
Items

Business Name

Business Name

Software business

Smartphone business

Value Proposition

Innovation that increases
productivity

Building premium,
flagship phones for
windows

Complete world which
has access to computer.

Differentiated target

Target Market

Inbound logistics

Outbound logistics

$41.0 billion

$7.5 billion

Monopoly

Perfect competition

Has its operating system
installed directly on
computers and laptops

Acquisition of other
companies like Nokia

Corporation

Merger and Acquisition

Value Chain

Revenue

Position

Competitive
Strategy

Form of
Ownership

ANALYSIS OF MICROSOFT INDUSTRY

3

Evaluation and Comparison of Different Components of the Business Model
Business models of both Microsoft software business and smartphone business outline
the goal that each business segment tries to achieve. Microsoft software business has a bigger
niche to distribute its products. This makes it target customers worldwide that have access to
computers and laptops. Wide product and services provided by software bu...


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