Description
Identify an industry with which you are familiar, then choose two businesses in that industry.- APPLE- MICROSOFT
Identify the business model and forms of ownership for each business, then complete the Comparison of Businesses Matrix.
Write a 525- to 700-word paper in which the team evaluates and compares different components of each business's model after completing each matrix.
Describe benefits associated with each business by evaluating how they built a sustainable competitive advantage.
Explain advantages and disadvantages of each business's ownership.
Format your paper consistent with APA guidelines.
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Running Header: ANALYSIS OF MICROSOFT INDUSTRY
Analysis of Microsoft Industry
Name:
Institutional affiliation
1
ANALYSIS OF MICROSOFT INDUSTRY
2
Comparison of Businesses Matrix
Comparison
Items
Business Name
Business Name
Software business
Smartphone business
Value Proposition
Innovation that increases
productivity
Building premium,
flagship phones for
windows
Complete world which
has access to computer.
Differentiated target
Target Market
Inbound logistics
Outbound logistics
$41.0 billion
$7.5 billion
Monopoly
Perfect competition
Has its operating system
installed directly on
computers and laptops
Acquisition of other
companies like Nokia
Corporation
Merger and Acquisition
Value Chain
Revenue
Position
Competitive
Strategy
Form of
Ownership
ANALYSIS OF MICROSOFT INDUSTRY
3
Evaluation and Comparison of Different Components of the Business Model
Business models of both Microsoft software business and smartphone business outline
the goal that each business segment tries to achieve. Microsoft software business has a bigger
niche to distribute its products. This makes it target customers worldwide that have access to
computers and laptops. Wide product and services provided by software bu...
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