Quiz Question 19 ----

Business & Finance
Tutor: None Selected Time limit: 1 Day

Dec 18th, 2014

Option B Conglomerate merger 

From the perspective of business structures, there is a whole host of different mergers. Here are a few types, distinguished by the relationship between the two companies that are merging:

  • Horizontal Merger - Two companies that are in direct competition and share the same product lines and markets.
  • Vertical Merger - A customer and company or a supplier and company. Think of a cone supplier merging with an ice cream maker.
  • Market-extension merger- Two companies that sell the same products in different markets.
  • Product-extension merger- Two companies selling different but related products in the same market.

  • Conglomeration - Two companies that have no common business areas.

http://www.mercantilemergersacquisitions.com/corporate-finance/mergers-strategic-partnerships.html

Dec 18th, 2014

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