Description
Mission statements communicate a great deal about a company. Find the mission statement for a “services business” and a mission statement for a “products business”. Compare the similarities and differences between two statements. How are the statements different? Do the statements articulate the company’s beliefs and values, a competitive advantage and target market? Provide scholarly references to support your conclusion.
Explanation & Answer
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Entrepreneurship and New Venture Planning
Mission Statement of service and products businesses
AT&T Inc. is a significant service provider business in the United States. The company
has its headquarters in Dallas, Texas. The company provides services like mobile telephone
services, fixed phone services, and broadband subscription television. The company has played a
significant role in telecommunication as it can be traced back to the invention of the telephone.
Their mission statement is "Today; our mission is to connect the people with their world
everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by
creating new solutions for the consumers and businesses and by driving innovation in the
communications and entertainment industry" (AT&T n.p).
On the other hand, Apple Inc. is one of the largest businesses in the country and the
world. The company deals with the manufacture of personal computers and appliances. It has in
many occasions come out as the most valuable co...
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