Hood College Impact of The Line Project on Saudi Arabia Discussion

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The impact of The Line project on Saudi Arabia Introduction Over the years, Saudi Arabia has faced many challenges that negatively affected the environment. For instance, traffic inefficiency that has led to time wastage, fuel consumption and increased air pollution. In the past five years, the Crown Prince of Saudi Arabia, has implemented several positive changes that have enhanced many sectors within the country. For instance, the 2030 vision that aims to make Saudi Arabia the center of global investments. Additionally, in the country, The Prince has made several efforts to adopt and promote sustainability. Furthermore, the country has implemented several strategies that aims to enhance the environmental issues that the country has faced in the past. The Line Project is one of the main focus that has been designed to address the environmental issues. The project is expected to create a digital and a sustainable city that connects the northwest side of the country to the Red Sea coast located at the southwest. In this paper, I will discuss the main objectives of the project in addition to providing a detailed sustainable marketing plan that the project should offer. Moreover, I will discuss the expected challenges that the project might face during the development phase. Background Information on The Line Project The line is an effort from Saudi Arabia to do something never achieved before, and it comes at the right period of time when the earth really needs new thoughts and solutions that aim to enhance environmental issues. It will be unlike past industrial revolution cities that the country created where the main aim and focus was the development of cars, factories, and machines that were beneficial to the economy of the country. However, those previous projects had a negative impact on sustainability and the quality of the environment. Therefore, The Line Project will provide a better future and quality of life for residents. Additionally, it will offer a comfortable life in our environment that is naturally modified, free from pollution, and other factors that are harmful to the environment. According to the Crown Prince of Saudi Arabia, “The Line Project in Saudi Arabia's NEOM, is an environmentally sustainable community that will recreate and rejuvenate the vision of urban living. This is one of the approaches which focuses on the ecofriendly way of living.” (Discover, n.d). The Line, according to NEOM's official site, “is a new path to urban development. It is represented by a 170 kilometers belt of fully reimagined urban growth that involves numerous, hyper-connected neighborhoods and walkable and natural areas. Simply stated, NEOM would be a home for citizens who have huge dreams and want to be a part of developing a modern paradigm for a sustainable way of living.” (Neom, 2021). The project aims to provide several services for residents to enhance their quality of life. For instance, “replacing cars and streets with walkable distances for a healthy lifestyle. The longest journey will never be more than 20 minutes”. (Neom, 2021). Please add additional information about the project. For example, the services such as the use of artificial intelligence in transportation and the developments that will be offered in the project. Sustainable Marketing Strategy Sustainable marketing is the elevation of environmental and socially responsible practices, products, and values. “The line project is composed to provide 95% of the natural environment where green energy will be the main source, thus decreasing emission of CO2.” (Neom,2021) “Close to one million residents in the location will have access to clean air that’s free from contamination. Moreover, Recycling of waste materials and water will be emphasized to avoid exploitation of natural resources for the sake of future generations.” (Media Center, n.d) Saudi Arabia is on a mission to construct the city to settle its citizens in a human-friendly environment. The country is in line to conserve and enhance the environment through the project. Tourism has been on the rise in Saudi Arabia and is expected to increase as people around the world want to experience a human-friendly and international capital. please discuss the benefits that tourism will add to the country once the project is complete. According to Hertog, “various investors from different parts of the world are likely to partner with the country to enhance the project's development. Hence the project will not only settle people and improve the environment but will also generate revenue. Therefore, there is a need for crafting a sustainable marketing strategy that will enhance its efficiency.” (Hertog, 2019) According to Alharthy, The Line Project is expected to be completed by 2030, starting from the first quarter of 2021 after more than three years of planning. The project will live for many years after its completion. Therefore, the country will have to engage in a complete strategy to ensure the success of the project. All the basic details concerning the project have to be listed and analyzed effectively. (Alharthy et al.,2020). Please discuss further plans and strategies that must be studied to develop a solid marketing strategy that will be beneficial to the project. Expected Challenges The project will depend highly on the opportunity cost to avoid wastage and only reach out to the relevant customers. Since the idea is sustainable, the marketing strategy has to be specific. For example, they have to tell the potential customers that the line project is eco-friendly and is poised to change lives for the better. Due to the limited competition that the project is facing, the country needs to look at the possible risks that might rise along the way. According to Grab, green energy may be expensive to produce compared to the fossil fuel that has been in existence for a long time. Therefore, there must be a strategy to convince the public that green energy, even though expensive is better than the one emitting CO2 gas to the environment. (Grab et al. ,2018). Although the government is mainly shouldering the expenses of the project, all the stakeholders have to channel the needed resources in time to make it effective. For instance, the project has to employ the latest and most effective technology. According to Farag, “The marketing agency also has to understand to what extent they will subject their plan to measurement throughout the line project. The metrics to apply in the process have to be well defined to avert any inconsistency.” (Farag, 2019) Please add several challenges that the country should address to ensure the success of the project in the future. Please write a conclusion References Alharthy, Muhannad & Althurwi, Hassan & Albaqami, Faisal. (2020). Saudi Arabia. 10.1016/B978-0-12-821611-8.00031-0. DISCOVER neom. (n.d.). Retrieved March 28, 2021, from https://www.neom.com/index.html Farag, Alshimaa. (2019). The story of NEOM City: Opportunities and challenges. 10.1007/9783-319-77875-4_3. Grab, Benjamin & Geldmacher, Wiebke & ionescu, razvan. (2018). Managing the risks associated with the cyber city project-case study of the NEOM Project. Hertog, Steffen. (2019). What would the Saudi economy have to look like to be 'post rentier'?. 4-Media center. (n.d.). Retrieved March 28, 2021, from https://www.pif.gov.sa/en/MediaCenter/Pages/NewsDetails.aspx?NewsID=31 Neom,(2021), What is the Line Retrieved on March 28,2021 from: https://www.neom.com/whatistheline/ The impact of The Line project on Saudi Arabia Introduction Over the years, Saudi Arabia has faced many challenges that negatively affected the environment. For instance, traffic inefficiency that has led to time wastage, fuel consumption and increased air pollution. In the past five years, the Crown Prince of Saudi Arabia, has implemented several positive changes that have enhanced many sectors within the country. For instance, the 2030 vision that aims to make Saudi Arabia the center of global investments. Additionally, in the country, The Prince has made several efforts to adopt and promote sustainability. Furthermore, the country has implemented several strategies that aims to enhance the environmental issues that the country has faced in the past. The Line Project is one of the main focus that has been designed to address the environmental issues. The project is expected to create a digital and a sustainable city that connects the northwest side of the country to the Red Sea coast located at the southwest. In this paper, I will discuss the main objectives of the project in addition to providing a detailed sustainable marketing plan that the project should offer. Moreover, I will discuss the expected challenges that the project might face during the development phase. Background Information on The Line Project The line is an effort from Saudi Arabia to do something never achieved before, and it comes at the right period of time when the earth really needs new thoughts and solutions that aim to enhance environmental issues. It will be unlike past industrial revolution cities that the country created where the main aim and focus was the development of cars, factories, and machines that were beneficial to the economy of the country. However, those previous projects had a negative impact on sustainability and the quality of the environment. Therefore, The Line Project will provide a better future and quality of life for residents. Additionally, it will offer a comfortable life in our environment that is naturally modified, free from pollution, and other factors that are harmful to the environment. According to the Crown Prince of Saudi Arabia, “The Line Project in Saudi Arabia's NEOM, is an environmentally sustainable community that will recreate and rejuvenate the vision of urban living. This is one of the approaches which focuses on the ecofriendly way of living.” (Discover, n.d). The Line, according to NEOM's official site, “is a new path to urban development. It is represented by a 170 kilometers belt of fully reimagined urban growth that involves numerous, hyper-connected neighborhoods and walkable and natural areas. Simply stated, NEOM would be a home for citizens who have huge dreams and want to be a part of developing a modern paradigm for a sustainable way of living.” (Neom, 2021). The project aims to provide several services for residents to enhance their quality of life. For instance, “replacing cars and streets with walkable distances for a healthy lifestyle. The longest journey will never be more than 20 minutes”. (Neom, 2021). Please add additional information about the project. For example, the services such as the use of artificial intelligence in transportation and the developments that will be offered in the project. Sustainable Marketing Strategy Sustainable marketing is the elevation of environmental and socially responsible practices, products, and values. “The line project is composed to provide 95% of the natural environment where green energy will be the main source, thus decreasing emission of CO2.” (Neom,2021) “Close to one million residents in the location will have access to clean air that’s free from contamination. Moreover, Recycling of waste materials and water will be emphasized to avoid exploitation of natural resources for the sake of future generations.” (Media Center, n.d) Saudi Arabia is on a mission to construct the city to settle its citizens in a human-friendly environment. The country is in line to conserve and enhance the environment through the project. Tourism has been on the rise in Saudi Arabia and is expected to increase as people around the world want to experience a human-friendly and international capital. please discuss the benefits that tourism will add to the country once the project is complete. According to Hertog, “various investors from different parts of the world are likely to partner with the country to enhance the project's development. Hence the project will not only settle people and improve the environment but will also generate revenue. Therefore, there is a need for crafting a sustainable marketing strategy that will enhance its efficiency.” (Hertog, 2019) According to Alharthy, The Line Project is expected to be completed by 2030, starting from the first quarter of 2021 after more than three years of planning. The project will live for many years after its completion. Therefore, the country will have to engage in a complete strategy to ensure the success of the project. All the basic details concerning the project have to be listed and analyzed effectively. (Alharthy et al.,2020). Please discuss further plans and strategies that must be studied to develop a solid marketing strategy that will be beneficial to the project. Expected Challenges The project will depend highly on the opportunity cost to avoid wastage and only reach out to the relevant customers. Since the idea is sustainable, the marketing strategy has to be specific. For example, they have to tell the potential customers that the line project is eco-friendly and is poised to change lives for the better. Due to the limited competition that the project is facing, the country needs to look at the possible risks that might rise along the way. According to Grab, green energy may be expensive to produce compared to the fossil fuel that has been in existence for a long time. Therefore, there must be a strategy to convince the public that green energy, even though expensive is better than the one emitting CO2 gas to the environment. (Grab et al. ,2018). Although the government is mainly shouldering the expenses of the project, all the stakeholders have to channel the needed resources in time to make it effective. For instance, the project has to employ the latest and most effective technology. According to Farag, “The marketing agency also has to understand to what extent they will subject their plan to measurement throughout the line project. The metrics to apply in the process have to be well defined to avert any inconsistency.” (Farag, 2019) Please add several challenges that the country should address to ensure the success of the project in the future. Please write a conclusion References Alharthy, Muhannad & Althurwi, Hassan & Albaqami, Faisal. (2020). Saudi Arabia. 10.1016/B978-0-12-821611-8.00031-0. DISCOVER neom. (n.d.). Retrieved March 28, 2021, from https://www.neom.com/index.html Farag, Alshimaa. (2019). The story of NEOM City: Opportunities and challenges. 10.1007/9783-319-77875-4_3. Grab, Benjamin & Geldmacher, Wiebke & ionescu, razvan. (2018). Managing the risks associated with the cyber city project-case study of the NEOM Project. Hertog, Steffen. (2019). What would the Saudi economy have to look like to be 'post rentier'?. 4-Media center. (n.d.). Retrieved March 28, 2021, from https://www.pif.gov.sa/en/MediaCenter/Pages/NewsDetails.aspx?NewsID=31 Neom,(2021), What is the Line Retrieved on March 28,2021 from: https://www.neom.com/whatistheline/ Please add 1200 words on the research paper attached under the name “Paper”. I have highlighted the points that I would like you to talk about. Add more ideas if you want but please make sure it’s connected to the paper topic as the main paper is about the sustainable (eco-friendly) marketing of the project Please use APA style in writing and citation. Please use scholarly sources.
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The Line Project
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The impact of The Line project on Saudi Arabia
Introduction
Over the years, Saudi Arabia has faced many challenges that negatively affected the
environment. For instance, traffic inefficiency that has led to time wastage, fuel consumption
and increased air pollution. In the past five years, the Crown Prince of Saudi Arabia, has
implemented several positive changes that have enhanced many sectors within the country. For
instance, the 2030 vision that aims to make Saudi Arabia the center of global investments.
Additionally, in the country, The Prince has made several efforts to adopt and promote
sustainability. Furthermore, the country has implemented several strategies that aims to enhance
the environmental issues that the country has faced in the past. The Line Project is one of the
main focus that has been designed to address the environmental issues. The project is expected
to create a digital and a sustainable city that connects the northwest side of the country to the
Red Sea coast located at the southwest. In this paper, I will discuss the main objectives of the
project in addition to providing a detailed sustainable marketing plan that the project should
offer. Moreover, I will discuss the expected challenges that the project might face during the
development phase.

Background Information on The Line Project
The line is an effort from Saudi Arabia to do something never achieved before, and it
comes at the right period of time when the earth really needs new thoughts and solutions that aim
to enhance environmental issues. It will be unlike past industrial revolution cities that the country

created where the main aim and focus was the development of cars, factories, and machines that
were beneficial to the economy of the country. However, those previous projects had a negative
impact on sustainability and the quality of the environment. Therefore, The Line Project will
provide a better future and quality of life for residents. Additionally, it will offer a comfortable
life in our environment that is naturally modified, free from pollution, and other factors that are
harmful to the environment. According to the Crown Prince of Saudi Arabia, “The Line Project
in Saudi Arabia's NEOM, is an environmentally sustainable community that will recreate and
rejuvenate the vision of urban living. This is one of the approaches which focuses on the ecofriendly way of living.” (Discover, n.d).
The Line, according to NEOM's official site, “is a new path to urban development. It is
represented by a 170 kilometers belt of fully reimagined urban growth that involves numerous,
hyper-connected neighborhoods and walkable and natural areas. Simply stated, NEOM would be
a home for citizens who have huge dreams and want to be a part of developing a modern
paradigm for a sustainable way of living.” (Neom, 2021). The project aims to provide several
services for residents to enhance their quality of life. For instance, “replacing cars and streets
with walkable distances for a healthy lifestyle. The longest journey will never be more than 20
minutes”. (Neom, 2021). Artificial Intelligence will play a significant role in the transport system
within the destined region of the Line project. The innovation introduced in transport includes
highly progressive computational methods which imitate how the human's brain works. The AI
technology within the transport sector aims to address challenges of increasing carbon emission,
travel demands, environmental degradation and safety concerns. With qualitative and
quantitative data availability, Saudi Arabia will effectively manage the transport system within
the belt. Some of the AI methods to be deployed in the transport system in the NEOM are

Genetic algorithms (GA), Fuzzy Systems and Artificial Neural Networks (ANN). The successful
application of the methods needs a good comprehension of the relationship between AI and data
on the one hand and transportation system characteristics and variables on the other hand. The
Genetic Algorithm is based on the principle of survival of the fittest. It is applied to a wide range
of complex optimization problems. The Artificial Neural Networks (ANN) consist of a hugely
connected network of computational neurons. ANN is provided with a set of input and output
exemplars in which the system weighs and give the desired output. Fuzzy Systems deals with the
ambiguity associated with real-world problems. It is a set of membership that define groups
where members belong. The method also defines sharp boundaries between sets. The Artificial
Intelligence methods allow authorities to define the use of the technologies hence creating a
quick improvement in reducing congestion, thereby making travel time more reliable. Improved
travel time will result in Saudi Arabia economic growth. An environmentally sustainable
community will recreate and rejuvenate the vision of urban living (Alharthy et al.,2020).
Residents will be living a quality life, and they will be safe within the walkable and natural areas.

Sustainable Marketing Strategy
Sustainable marketing is the elevation of environmental and socially responsible
practices, products, and values. “The line project is composed to provide 95% of the natural
environment where green energy will be the main source, thus decreasing emission of CO2.”
(Neom,2021) “Close to one million residents in the location will have access to clean air that’s
free from contamination. Moreover, Recycling of waste materials and water will be emphasized
to avoid exploitation of natural resources for the sake of future generations.” (Media Center, n.d)

Saudi Arabia is on a mission to construct the city to settle its citizens in a human-friendly
environment. The country is in line to conserve and enhance the environment through the
project.
Tourism has been on the rise in Saudi Arabia and is expected to increase as people
around the world want to experience a human-friendly and international capital. The completion
of the project will give rise to sustainable tourism, a tourism that considers both current and
future economic development, environmental and social impact. It addresses visitors’ needs, the
industry and the host communities. The Saudi citizens and the government will benefit a great
deal since they will earn foreign exchange, contributing to government revenues. The
government will then create employment and business opportuni...


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