Description
Hello, the selected company must be "apple". Low similarity, Harvard style, everything explained on the attached.
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Explanation & Answer
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1
Apple Strategic Report
Student Name
Course
Institution
Date
APPLE STRATEGIC REPORT
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Apple Strategic Report
Introduction
Apple Inc. is amongst the most profitable technology companies globally. The
company was founded in 1976 by Steve Jobs and Steve Wozniak during their college life.
The partnership between these two had been blossoming in their early days. Apple is
highly innovative and diverse. Its innovativeness and diversity have put the company in a
better position to compete within the technology industry effectively. Currently, Apple Inc.
is ranked position four amongst the fortune 500 lists of companies based on its 2010
profitability Index (Fortune 500, 2021). Apple deals with the production, distribution, and
selling of computers, mobile phones, and media gadgets such as iPods and Home Pods.
Apple's business strategy over the last three years has been revolving around product
differentiation and online or digital selling. Before Covid-19, Apple was differentiating its
products and services to realize more sales. Besides, the company has embraced digital
sales.
Apple's management has remained committed to ensuring that selling digital
services and its products can substantially impact its overall success. Kaponda (2020)
noted that Apple is committed to continuing selling its digital services via the iTunes and
App stores, creating a unique influence within its online business context. Apple Inc. has
tried its best while navigating through the previous adverse effects and business
challenges such as stiff competition and the Covid-19 pandemic. The company's strategic
approaches must be praised for successfully maneuvering through these challenges to
continue earning more profit year in year out. Apple's critical success factor is its strategic
decision-making, which plays a massive role in maintaining a healthy level of emphasis
on creating a highly diversified business environment. The paper seeks to review the
significant strategic steps that Apple has taken and followed in three years. In doing this,
the report aims to evaluate how Apple has adapted its strategy during the Covid-19
pandemic since March 2020 and compare its reactions to its main competitor Microsoft.
Lastly, the paper outlines the company's corporate social responsibility (CSR) since the
pandemic.
APPLE STRATEGIC REPORT
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Apple Business Model
For the past three years, Apple has faced two significant problems. These
problems consist of stiff competition and the Covid-19 pandemic, which has significantly
affected its profitability. Therefore, as a move for management to deal with these
problems, online or digital sales strategy was improved for better results. Besides, efforts
to deal with the competition have seen the company engage in a series of highly
innovative product differentiations since its establishment. In 2017, the company was the
most valued company globally, which was primarily motivated by the simple strategy.
Whenever the customer knocks o...