Team 8
Team Assignment 3
Abdulaziz Abdulaziz, Abdulaziz Alwatban, Aya Jamjoom, Doha Binmahfouz
Dr. Joris Van de Klundert
MBSC
Due: May 7th , 2021
1. Reflect on the initial processes, based on your first-round simulation results. Present data
analysis from the first round, preferably on timeliness of application processing and
correctness of application processing, the two process measures presented at the start of
the simulation. (between 1 and 2 pages)
In the first round we start the simulation by reading the instructions and analyzing
it to begin the simulation. We started by the Solair first by the customer service to bring
data and then analysis by the finance with seeking the initial approval from the bank. The
second step is done by the operations to check the feasibility then the final calculations is
done by the finance with the final approval from the bank. The time is consumed in the
first round by costumers is shown in the table.
Customer
Time consumed
Average time
1
7 min
6.42 min
2
6.45 min
3
6.10 min
4
6.15 min
The first step is done by the customer service is to bring customer by customer
and we think this step could be modified by brining more customers at once. We have
noticed also that the finance is doing the estimated calculations and then the exact
calculations and seeking the two approvals from the bank. Leaving the breakout rooms to
the main room and return back it is time consuming. We can identify a lot of points for
improvements and creating shortcuts in this operation. We think the calculations should
be done at once then seeking for the final approval from the bank that will save time and
lead the operation to be more effective and efficient.
2. Present a process redesign based on the first round results and the process redesign
handed in after the first round. You can make additional changes after playing the second
round with the initial redesign. Report transparently about all redesign steps and
decisions. Show how they are based on findings from the simulations. You are
encouraged to use prior knowledge from process mapping, lean management, et cetera.
Argue convincingly that the redesign improves correctness and timeliness of application
processing preferably supported by simulation data. However, be aware that you are
expected to come up with a disruptive redesign, not a continuous improvement step.
(Between 3 to 6 pages, including graphics. If you need more space, place materials in an
Appendix.)
The current approach contains four processes. It starts with the registration of
customer information with Customer Services. Then the calculation of estimation cost by
Finance to get back to Customer Services with the initial bank approval. After that,
Customer Services sends the customer's request details to Operations and asks for the
capacity calculations to get accurate numbers. And lastly, Customer Services sends the
information from Operations to Finance to give their final calculation and communicate
with the bank to get the final approval, as shown in figure 1.
Our team found that Customer Services should be the center of every process. So,
our suggestion is to reduce the number of total processes to three processes only, to
minimize effort and time. We combined processes 3 and 4 by making Operations send
their output to Finance. Then, Finance makes the final calculations to get the approval
from banks to Customers Service, as shown in figure 2.
After some deep thinking, we believe that Digital Transformation is the solution. IT
services can reduce effort and time by building auto-generated processes. As you can see in
figure 3, we involved the IT department, which will handle the IT infrastructure and connect
the Customer Services with Finance and Operatio
3. Present a revised value proposition and business model where the current value
propositions, SolarAir and SolarCar, are servitized. Along with these revised value
propositions, present revisions to the Customer Application process. How can it be
adjusted to promote a servitized value proposition? Continue to address correctness and
timeliness of processing for the redesign.(2-4 pages)
The revised value proposition to servitize the operation is sustainability and the
environment through the use of the solar panels. Another value proposition to servitize the
operation is through the asset, which is the invested effort to build auto-generated processes to
improve the service quality. The value proposition is basically the service optimized for customers,
which realizes the value and achieves customer satisfaction.
The value proposition proposed demonstrate how operations are optimally designed to
help bring customer value. Here, the table shows how the adoption of working with IT to
integrate an auto-generated process will minimize the time it will take the customer to start with
the application process. With the change in operation, it will consume them three minutes less
than it did before. Being able to deliver to the customer a solution through advanced services
makes the investment in technological adoption more worthwhile and helpful to the process.
Benefits of operational servitization creates efficient services to the clients which
therefore forms a stronger bond to keep bringing them back and recommend their services. This
also helps the company creates a stronger customer relationship because it is making the process
easier for them. Also, when your customers are happy, recommendations and word of mouth
increases which attracts new customers. In this way, the value proposition will be fixing the pain
points and creating shortcuts for the service operation.
Customer
Time consumed
Average time
1
4 min
3.42 min
2
3.45 min
3
3.10 min
4
3.15 min
4. Rethink the business model to maximize sustainability for SolAre itself as well as for the
Value Network. Certainly, you can consider the operations of Solare itself. You may also
consider the collaboration with older value chain partners. Seek inspiration from
Transcend Coffee or Solar Ear. Present corresponding revisions to the Customer
Application processing if any. How can it be adjusted to walk the talk of sustainability in
the customer contact? Continue to address correctness and timeliness of processing for
the redesign. (2 pages max)
Contributions
Abdulaziz Abdulaziz: Part 1 + Overall Revision
Abdulaziz Alwatban: Part 2
Doha Binmahfouz: Part 3 + Report Formatting
Aya Jamjoom: Part 4
Team Assignment SolAre
1. Introduction
The Solare Process Disruption Simulation provides a learning opportunity to disrupt existing operating
and business models and rethink value creation for a sustainable future. On the one hand, it invites
students to redesign the value proposition and think big. On the other hand, it invites them to make
such changes effective, efficient, and concrete, and address operational details.
The first round played provided the experience of learning the game logic and seeing how existing
processes can have their history, but not be optimal for current value propositions and value creation.
The second round played is based on disruptions proposed by the students, based on experiences from
the first round and knowledge and skills collected during the course.
Follow up assignments tasks are not based on the simulation itself, but relate the simulation to the
important concepts of servitization and sustainability.
2. Analysis and Reporting
1. Reflect on the initial processes, based on your first round simulation results. Present data
analysis from the first round, preferably on timeliness of application processing and correctness
of application processing, the two process measures presented at the start of the simulation.
(between 1 and 2 pages)
2. Present a process redesign based on the first round results and the process redesign handed in
after the first round. You can make additional changes after playing the second round with the
initial redesign. Report transparently about all redesign steps and decisions. Show how they are
based on findings from the simulations. You are encouraged to use prior knowledge from
process mapping, lean management, et cetera. Argue convincingly that the redesign improves
correctness and timeliness of application processing preferably supported by simulation data.
However, be aware that you are expected to come up with a disruptive redesign, not a
continuous improvement step. (Between 3 to 6 pages, including graphics. If you need more
space, place materials in an Appendix.)
3. Present a revised value proposition and business model where the current value propositions,
SolarAir and SolarCar, are servitized. Along with these revised value propositions, present
revisions to the Customer Application process. How can it be adjusted to promote a servitized
value proposition? Continue to address correctness and timeliness of processing for the
redesign.(2-4 pages)
4. Rethink the business model to maximize sustainability for SolAre itself as well as for the Value
Network. Certainly, you can consider the operations of Solare itself. You may also consider the
collaboration with older value chain partners. Seek inspiration from Transcend Coffee or Solar
Ear. Present corresponding revisions to the Customer Application processing if any. How can it
be adjusted to walk the talk of sustainability in the customer contact? Continue to address
correctness and timeliness of processing for the redesign. (2 pages max)
You may add as appendices the data files of the simulations. If some team members have participated in
other chains, we are very grateful for their flexibility to help out. Such students can choose
whether to report with their original team or with their supply chain team. When in doubt,
email jklundert@mbsc.edu.sa.
For each of these tasks you can earn 20 points. Another 10 points are allocated to initial improvement
suggestions and reflection. The final 10 points are granted.
In an appendix, specify the contributions made by each of the team members in a brief companion
(word) document. One line per team member suffices. You may also report here whether some team
members deserve extra or less credit for their contributions. (Notice that the average group grade
cannot be affected by these variations, but it may lead to individual grades which differ from the
average grade).
Hand in the document before the due date specified on Blackboard. Late submission will lead to a lower
grade. The default team assignment grade for the students who have been absent during the teamwork
done in class on this assignment is 0.
Note: You can spend much time on this assignment and still feel you are not done. The expectation is
that as a team you spend around 15 hours on the assignment (roughly half a day per student).
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