Assignment: Market Segmentation Using an organization and a product of your choice, write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic, including the VALs categories,(see Chapter 3) that might be used to identify and target potential consumers for the chosen product. Evaluate each segmentation strategy, and determine which specific strategy (or strategies) might be appropriate for the chosen product. Submit a four-to five- page paper (not including title and reference pages). In addition to the course text, utilize at least three scholarly sources from the Ashford University Library and format your paper according to APA style as outlined in the Ashford Writing Center. Grading Criteria Market Segmentation 6 points Content Criteria Weight The written assignment discusses the major segmentation strategies including demographic, geographic, and psychographic (including VALS) that might be used to identify and target potential customers for the chosen product. 1 The written assignment evaluates each segmentation strategy. 1 The written assignment determines which specific strategy (or strategies) might be appropriate for the chosen product. 1 Writing Skills The written assignment demonstrates correct grammar, spelling, and punctuation. .5 Research Criteria The written assignment provides at least (3) scholarly sources from the Ashford University Library, in addition to the course text. 1 Style Criteria The written assignment is four to five pages in length. 1 The written assignment is written in accordance with APA style as outlined in the Ashford Writing Center. .5

Problem 1: The following information is used for Lucky's Inc.’s monthly master budget. June's balance sheet balances: Cash $10,500 Accounts payable $53,760 Accounts receivable $80,000 Capital stock $260,000 Inventory $26,000 Retained earnings $2,740 Building and equipment (net) $200,000 Actual sales for June and budgeted sales for July, August, and September: June (actual) $140,000 July (budget) $320,000 August (budget) $180,000 September (budget) $200,000 Sales are 25% cash and 75% on credit. All credit sales are collected in the following month. There are no bad debts. Gross margin percentage is 60% of sales. The desired ending inventory is expected to be 20% of the following month's cost of goods sold. One fifth of the purchases are paid for in the month of purchase, and the remaining balance is purchased on credit and paid in the following month. The monthly cash operating expenses are $80,000, including the monthly depreciation expense of $7,000. During July, Lucky's Inc. will purchase new office equipment for $17,000 cash. Dividends of $13,500 were declared and paid in July. The company must maintain a minimum cash balance of $25,000. A line of credit is used to maintain this balance. Borrowing will be made in increments of $1,000. All borrowing is done at the beginning of the month, and repayments are made at the end of the month. The annual interest rate is 12%, paid when the loan is repaid (ignore accrual of interest). Required: Prepare a balance sheet, income statement, and cash budget for the month of July. Problem 2: The Sparkly Corporation has the following budget and actual results. Budgeted data Unit sales 30,000 Unit production 30,000 Fixed overhead Supervision $54,000 Depreciation $60,000 Rent $30,000 Variable costs per unit Direct materials $18.00 Direct labor $25.00 Supplies $0.25 Indirect labor $1.20 Electricity $0.15 Actual results Unit sales 33,000 Unit production 36,000 Fixed overhead Supervision $53,550 Depreciation $60,000 Rent $30,000 Variable costs Direct materials $642,000 Direct labor $960,000 Supplies $7,500 Indirect labor $30,000 Electricity $4,500 Required: Prepare a performance report for all costs, showing static budget variances (indicate F or U). Prepare a performance report for all costs, showing flexible budget variances (indicate F or U).

Write an executive summary identifying appropriate design approaches for a selected product and service. Pick one service with which you are familiar.  Complete three to five line items such as production line, self-service, or personal attention approach, on the Process Design Matrix.  Pick one product with which you are familiar.  Complete three to five line items such as Job shop, batch, assembly line, or continuous flow approach, on the Process Design Matrix.  Required Elements:No more than 700 wordsConsistent with APA format