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Write and research a minimum two-page paper on Kate Spade's demographics (age, sex, income, etc.) and psychographics (lifestyle, travel, books, etc.) How does the company target their customer online? How does your company customer differ across channels? How do their product and services differ?
Is the company effective in using their website to target their customer? What is working for the company? What isn't working? What suggestions do you have for the company?
Double-spaced, 12 point font, Times New Roman and written in own words. Paper should include a Works Cited page (at least one current (2007-present) outside reference from newspapers, journals and books from.
M budget is $7
Explanation & Answer
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Running Head: KATE SPADE
1
Kate Spade’s Demographics
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2
Kate Spade is an American designer who deals in fashion handbags, clothing, jewelry,
shoes, stationery, etc. When it comes to age, Kate spade has no specific demographic that it
targets. Kate spade manufactures products for almost everybody, from babies to old people. The
fact that they deal in many things from clothing, jewelry to china makes them very versatile.
Elderly people will buy china as gifts to their children when they are getting married, friends will
buy baby wear for their friend’s baby, adults will buy a Kate spades handbag for themselves, etc.
This diversity has enabled Kate Spade to sell more than other competitors who are very specific
with the people they target with their products.
When it comes to sex, ...
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