3-4 pages with references
. Your article should cover one or more of the following topics that were introduced in your readings:
· multicultural marketing
· global implementation planning
· global marketing and sales strategies
Support your analysis with what you have learned from the course text, in addition to peer-reviewed articles.
Strahle, W. M., Spiro, R. L., & Acito, F. (1996). Marketing and sales: Strategic alignment and functional implementation. The Journal of Personal Selling & Sales Management, 16(1), 1-1. Retrieved from http://search.proquest.com/docview/216749395?accountid=32521