Primarily as a result of access to affordable technology, mobile has taken hold around the world although growth remains uneven. Data published in 2019 shows that over 269 million people in the United States are smartphone users, and 219 million have active social media networks.Simulated Business ScenarioYou are the Manager of Customer Acquisition at Mobily, a hypothetical social media consultancy, specializes in mobile marketing. Your primary market focuses on small business operations that are not large enough to support an internal social media team.Through a referral from one of your current clients, you were offered the opportunity to pitch to a new potential client, Esther’s. Esther's is a mid-sized brand of fashion shops targeting Millennial women who are budget-conscious fashionistas located throughout the Southeast of the U.S.As you prepare your presentation to Esther, you already know that total ad spending on mobile devices has overtaken desktop/laptop devices, and this is especially true with Esther’s primary target market. In fact, the typical Esther’s customer uses her phone for 75% of their clothing purchases.Mobily is an expert in the following mobile marketing strategies and will become the focus of the presentation: QuestionsGeo-fencingIG ShoppingSponsored ads on socialTextingWeb storeHow would you explain the growth trends of these 5 mobile marketing strategies in your presentation as they relate to Esther’s?What supporting data would you include to persuade Esther to accept your recommendation?This video explains macro-environmental forces that affect an organization’s external environment.This video provides a timeline of the top social media networks from 2003 to 2019.This video provides a timeline of the top social media networks from 2003 to 2019.

For this assignment, refer to the "Ethical Issues in Business: Preliminary Research Table" you completed earlier in the course. Using the research sources in the table to support your positions, Write a background summary report of 1,000 to 1,500 words on the selected business and the ethical crisis the company has faced. Address the following in your report: Company Background: Summarize relevant information regarding the business and its history. Crisis Details: Summarize the ethical crisis details. What stakeholders were involved? What actions did they take? What were the results of those actions? Ethical Issues and the Law: Explain the ethical issues surrounding the crisis. Did the company act within the basic tenants of the law? Include any related legal issues. Support your main ideas using the APA-formatted, in-text citations from your "Ethical Issues in Business: Preliminary Research Table." At least one reference for each of the identified topics is required in the report draft. Your instructor will provide feedback on the first draft of your report for you to review and incorporate into your Benchmark - Ethical Issues in Business: Final Report and Analysis assignment, due in Topic 7. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.Company background- Thorough subject knowledge and understanding are demonstrated. A summary of relevant information regarding the business and its history is comprehensive, accurate, and clearly provides purpose and well-integrated facts. Research is thorough, current, and relevant.Crisis- Thorough subject knowledge and understanding are demonstrated. A summary of the crisis details, the stakeholders, the actions taken, and the results are comprehensive, accurate, and clearly provide purpose and facts. Research is thorough, current, and relevant. Examples and personal insight are used to further reader understanding.Ethical Issues and the Law- Thorough subject knowledge and understanding are demonstrated. An identification of the basic tenets of business law surrounding the crisis is comprehensive, accurate, and clearly provides purpose and facts. An explanation of whether the company acted within the boundaries of the law is supported with research that is thorough, current, and relevant. Examples and personal insight are used to further reader understanding.