Description
Develop a strategic plan for COCA-COLA, selected at the beginning of your MBA program and share it with stakeholders.
Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
- An introduction with mission and vision statements
- Core values, ethics, and social responsibility principles
- Analysis of the company’s:
- Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
- External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
- An evaluation of the internal and external environment’s impact on achieving the company strategy
- Create a strategic objective for the company.
- Create short- and long-term goals for achieving the company’s strategic plan.
- Determine methods for collecting data and measuring the success of the strategic plan.
Include APA-formatted in-text citations and a reference page.
Cite at least 3 peer-reviewed documents. Note: You may include your textbook as 1 of the sources.
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
Coca-Cola Growth Strategic Plan
Name
Institution Affiliate
Date
Introduction
• The Coca-Cola Company is one of the world's leading beverage
firms. It was founded in 1886 by Chandler, with its headquarters in
Atlanta, Georgia.
• Currently, Coca-Cola is the third top brand in terms of value after
Google and Apple Inc.
• In the Beverage industry, Coca-Cola is the leading brand with a
market share of 48.6% compared to the closest rival, Pepsi who have
a market share of 20.5% (Van Wijngaarden et al., 2010, p. 34).
• The Coca-Cola Company has several brands including Coca-Cola,
Sprite, Fanta, Schweppes, and Appetizer ("Coca-Cola Company More than a beverage company," n.d.).
Mission and Vision
• A company’s mission statement helps in understanding the
reason for its existence.
• As such, Coca-Cola’s mission is to refresh the world, create
value, and make a difference by inspiring happiness and
optimism moments.
• The company’s vision is to be the best beverage leader globally
and generate sustainable economic, environmental, and social
value.
• The company's vision also involves creating a choice and brand
of drinks that customers enjoy, as well as refreshing them
Core Values, Ethics, And Social Responsibility
Principles
• The Company’s core values include leadership, integrity, quality,
collaboration, passion, accountability , and quality.
• The values gives the company a strong internal culture that helps it to
stay at the top consistently(Pendergrast & Crawford, 2020, p. 16).
• The company also has a code of ethics which is conducting its
business with integrity and honesty complying with law.
• On its social responsibility, Coca-Cola is committed in energy
conservation, community recycling, and active healthy living
campaigns.
Internal Environment-Strengths
• The major strength of the Coca-Cola Company is its strong brand
v...
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