Marketing Positioning Presentation, marketing homework help

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Business Finance

Description

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Explanation & Answer

Attached.

Market Positioning for Apple
Inc.
Institution Affiliation
Name
Date

Introduction
 I chose the Apple Inc. for this presentation, as

well as I will involve in using the Perceptual
mapping to depict how buyers perceive the
diverse brands of products inside Apple Inc.
 The perceptual map will help in clarifying how
buyers perceive the business goods, what
drives them to purchase them and how they
use them

Two key variables
 Two main variable...


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