Description
Popular marketing metrics such as customer acquisition, satisfaction, and retention, can sometimes turn out to be poor indicators of customers' true perceptions and, ultimately, marketing success. Explain how these metrics could mask important marketing problems for hospitals.
350 words
Explanation & Answer
Attached.
Running Head: MARKETING METRICS
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Marketing Metrics in Hospitals
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MARKETING METRICS
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Customer acquisition refers the process of gaining new consumers of a given product
or service of an organisation. Customer acquisition tracks metrics such as led quality, lead
generation (number of leads generated). Customer acquisition involves convincing consumers
to buy a company’s product or service. Customer satisfaction refers to the way products or
services provided by a firm meets or exceeds the customers' expectation. It is an important
metric bec...
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