management discussion

User Generated

fhcrell

Business Finance

Description

Hello all, for this discussion topic, please go online and research Blue Ocean Strategy.

You are required to have two original posts.

(Reference needed)

Original post 1:

Original post 2:


User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running Head: THE BLUE OCEAN STRATEGY

The Blue Ocean Strategy
Name
Instructor
Institutional Affiliation
Date

1

2

THE BLUE OCEAN STRATEGY
The Blue Ocean Strategy
Original Post 1

The Blue Ocean Strategy was developed by W. Chan Kan and Renee Mouborgne after
observing that companies tend to engage in head-to-head competition in their search for
continued growth and development (Kim & Mauborgne, 2014). In the journey of sustained
profitable growth, companies engage in high level of competition which according to Blue
Ocean Strategy results into nothing but a bloody red ocean of rivals fighting over shrinking profit
pool. This strategy suggest that lasting company profit does not come from competition or
battling for resources but through creating a blue ocean of untapped new market spaces which
are basically ideal avenues for company growth and development (Kim & Mauborgne, 2014).
Strategic success of companies in this case lies on the ability of the company to venture in new
and untapped markets which have the potential to sustain a company growth and development.
Blue ocean strategy therefore challenges all aspects of success in a competitive market and
makes competition irrelevant (Kim & Mauborgne, 2014).
Original Post 2
The Blue Ocean Strategy challenges the common Porter’s five forces of competition at it
argues that five forces analysis is a strategy or formula of remaining in...


Anonymous
Nice! Really impressed with the quality.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags