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Hello all, for this discussion topic, please go online and research Blue Ocean Strategy.
You are required to have two original posts.
(Reference needed)Original post 1:
Original post 2:
Explanation & Answer
Attached.
Running Head: THE BLUE OCEAN STRATEGY
The Blue Ocean Strategy
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THE BLUE OCEAN STRATEGY
The Blue Ocean Strategy
Original Post 1
The Blue Ocean Strategy was developed by W. Chan Kan and Renee Mouborgne after
observing that companies tend to engage in head-to-head competition in their search for
continued growth and development (Kim & Mauborgne, 2014). In the journey of sustained
profitable growth, companies engage in high level of competition which according to Blue
Ocean Strategy results into nothing but a bloody red ocean of rivals fighting over shrinking profit
pool. This strategy suggest that lasting company profit does not come from competition or
battling for resources but through creating a blue ocean of untapped new market spaces which
are basically ideal avenues for company growth and development (Kim & Mauborgne, 2014).
Strategic success of companies in this case lies on the ability of the company to venture in new
and untapped markets which have the potential to sustain a company growth and development.
Blue ocean strategy therefore challenges all aspects of success in a competitive market and
makes competition irrelevant (Kim & Mauborgne, 2014).
Original Post 2
The Blue Ocean Strategy challenges the common Porter’s five forces of competition at it
argues that five forces analysis is a strategy or formula of remaining in...