business help

User Generated

Fbsvn007

Writing

Description

M3 - Toyota’s European Drive

Please read the "Toyota’s European Drive " case from chapter 7, and answer to the following questions. It is important for you to read the chapter carefully before attempting to answer the assignment. The learning from reading the text must be reflected in your answers. Grading criteria for case studies are listed under "course information."

  • Why did the Europeans try to protect their auto industry from Japanese imports, and do you think this was fair to European consumers?
  • Toyota has established production facilities in Europe to service European markets. Has Hyundai, Kia, or Honda followed the same strategy? If so, in which countries have they set up manufacturing, and are they the same ones where Toyota is manufacturing?

Note: A useful Web site for the case is www.toyota.eu/ where you can explore the European operations of the company in greater detail. Carefully review the PowerPoint slides for Chapter Seven.

Instructions:

  • Prepare your responses in no more than 4 type written pages (in APA Format). There is no need to write too much. Try to stick to the points.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

hello, I have attached the paper. please check. in case of any issues tell me. thanks

1

Running head: TOYOTA’s EUROPEAN DRIVE

Name
Institution
Course
Date
TOYOTA’s EUROPEAN DRIVE

TOYOTA’s EUROPEAN DRIVE

2

TOYOTA’s EUROPEAN DRIVE
Introduction
Toyota is known for its efficient’ low-cost products. Toyota is the world largest car
manufacturer since 2008. In 2009, it made losses and layoffs hence profit went down. The
company has over 53 facilities for production in 27 countries. In 2002, the company had not
gained any profit from Europe for three decades.at this time, an agreement between European
government and the Japanese government were established. This was to limit the number of
vehicles from Japan exported to Europe. In 1999, this quota and restrictions were uplifted.
Toyota Company took this as an advantage and established European design centers in France.
This led to capture of good costs and establish more centers in East Europe. Toyota Company
increased market share and profit in Europe because of economical and high-quality autos.
Why did the Europeans try to protect their auto industry from Japanese imports, and do
you think this was fair to European consumers?
This policy of protecting auto industries came at the end of World War II. This happened
when the European automakers were instructed to stop exports to Japan by the Japanese
government. The Japanese government did this in order to rebuild their industry. The European
government respondent by ensuring that Japanese autos did not access their markets. The reason
for this was that the Europeans wanted to ensure that the Japanese imports did not affect their
auto industries. This is because the Japanese had dominated the auto market in Europe.
According to analyst Daniels, political and monetary agreement among nations and regions was
to ensure European auto industry failed. In 1999, an import quota was lifted. This quota gave
Japanese mandate to expand distribution of autos and get new dealers. Recently another quota

TOYOTA’s EUROPEAN DRIVE

3

for number of cars to be imported in Europe was passed out. This was set to allow carmakers in
Europe to be more competitive. This brought a disadvantage to the European customers. This led
to few choices and high prices of the autos.
According to me, this was not good for the European customers. This is because it led to
decrease in number of choices. This is because the number of imports was reduced. The
customers had only a few autos to choice from. This led to a pri...


Anonymous
Great! Studypool always delivers quality work.

Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Related Tags