select a country or region with a challenging geography in international marketi

Dec 27th, 2014
Business & Finance
Price: $20 USD

Question description

 select a country or region with a challenging geography in international marketing and write a scholarly paper to evaluate each of the following:

  • In the United States it is common for a real estate agent to state that the value of a home is directly related to location, location, and location (Czinkota, 2013).  Further, researchers argue that location is also a significant factor in developing effective international marketing strategies.  Therefore, based on the activities, Appendix B, above, how does “location” influence international marketing?  How does geography impact products, and distribution channels; for your selected country, or region. 
  • Based on the literature, “location” is different than “place” in international marketing.  Compare and contrast the difference of “location” and “place” international marketing.  How do different things relate to one another at a specific place? How does “natural and human features” impact international marketing?
  • Evaluate, discuss, and provide an example of how “Interaction, Movement, and Region” impact international marketing.

Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.

Length: 5-7 pages (not including title and reference pages).

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School: Duke University

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