•Describe and then evaluate the main characteristics of the global consumer.

Dec 27th, 2014
Business & Finance
Price: $20 USD

Question description

 write a paper that includes the following:

  • Describe and then evaluate the main characteristics of the global consumer. Explain the three levels of the global consumer. What are the main influences on the global consumer? Explain.
  • Explain the drivers of the contemporary global buyer marketplace and determine which drivers would be most or least effective..
  • What are country-of-origin effects? Define consumer ethnocentrism and world mindedness.
  • Describe and evaluate how the main characteristics of the industrial buyer can be implemented.
  • Assess positive and negative factors that influence the global industrial buyer.
  • What is global customer relationship management?
  • Do you believe that China’s consumer market will become the largest in the world? Please explain.

Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Length: 5-7 pages (not including title and reference pages).

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