•Review 3 international marketing blunders that have occurred in the last 25-yea

Dec 27th, 2014
FratBro23
Category:
Accounting
Price: $20 USD

Question description

write a paper that includes the following:

  • Review 3 international marketing blunders that have occurred in the last 25-years and talk about how these blunders could have been avoided. Analyze the cultural misunderstandings that led to these marketing mistakes? Critique the importance of using a local advertising agency to work with when going global?
  • Why culture risk is just as important as commercial or political risk in the international marketing arena?
  • You are on your first business visit to one of the South Asian countries. You feel confident about your ability to speak the language (you studied the language in school and have taken a refresher course), and you decide to use it. During introductions, you want to break the ice by insisting that everyone call you by your first name. Speculate as to the reaction.
  • Jack Daniel’s whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking countries like the United Kingdom, Australia, and South Africa. How they can interpret the values of the brand to be more approachable in a culture like China? (For example, is very status-oriented in terms of the middle class.)

Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Length: 5-7 pages (not including title and reference pages).


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