•Review 3 international marketing blunders that have occurred in the last 25-yea

Dec 27th, 2014
Business & Finance
Price: $20 USD

Question description

write a paper that includes the following:

  • Review 3 international marketing blunders that have occurred in the last 25-years and talk about how these blunders could have been avoided. Analyze the cultural misunderstandings that led to these marketing mistakes? Critique the importance of using a local advertising agency to work with when going global?
  • Why culture risk is just as important as commercial or political risk in the international marketing arena?
  • You are on your first business visit to one of the South Asian countries. You feel confident about your ability to speak the language (you studied the language in school and have taken a refresher course), and you decide to use it. During introductions, you want to break the ice by insisting that everyone call you by your first name. Speculate as to the reaction.
  • Jack Daniel’s whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking countries like the United Kingdom, Australia, and South Africa. How they can interpret the values of the brand to be more approachable in a culture like China? (For example, is very status-oriented in terms of the middle class.)

Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Length: 5-7 pages (not including title and reference pages).

Tutor Answer

(Top Tutor) Daniel C.
School: UC Berkeley

Studypool has helped 1,244,100 students

Review from our student for this Answer

Dec 29th, 2014
"awesome work thanks"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1831 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors