•Review 3 international marketing blunders that have occurred in the last 25-yea

Dec 27th, 2014
FratBro23
Category:
Business & Finance
Price: $20 USD

Question description

write a paper that includes the following:

  • Review 3 international marketing blunders that have occurred in the last 25-years and talk about how these blunders could have been avoided. Analyze the cultural misunderstandings that led to these marketing mistakes? Critique the importance of using a local advertising agency to work with when going global?
  • Why culture risk is just as important as commercial or political risk in the international marketing arena?
  • You are on your first business visit to one of the South Asian countries. You feel confident about your ability to speak the language (you studied the language in school and have taken a refresher course), and you decide to use it. During introductions, you want to break the ice by insisting that everyone call you by your first name. Speculate as to the reaction.
  • Jack Daniel’s whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking countries like the United Kingdom, Australia, and South Africa. How they can interpret the values of the brand to be more approachable in a culture like China? (For example, is very status-oriented in terms of the middle class.)

Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Length: 5-7 pages (not including title and reference pages).


Tutor Answer

(Top Tutor) Daniel C.
(997)
School: UC Berkeley
PREMIUM TUTOR

Studypool has helped 1,244,100 students

8 Reviews


Summary
Quality
Communication
On Time
Value
ddg82
Dec 4th, 2016
" Thanks, good work "
kenmwao2
Nov 22nd, 2016
" Solid work, thanks. "
tinytim47
Nov 21st, 2016
" Wow this is really good.... didn't expect it. Sweet!!!! "
jestin7
Nov 12th, 2016
" This tutor is great! "
lilmoe415
Oct 29th, 2016
" Thank you, Thank you, for top quality work, this is your guy!! "
dontuwannaknow
Oct 7th, 2016
" Excellent work as always thanks so much "
thargrow
Sep 28th, 2016
" Very Satisfied. "
SjSurvivor143
Sep 23rd, 2016
" Thanks for the help. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1825 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors