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psychology 3007-10

Question Description

describe the variable that Azjen added to the theory of planned behavior that makes it different from the theory of reasoned action.

Final Answer

HERE ARE THOSE VARIABLES

Attitude: the degree to which performance of the behavior is positively or negatively valued (Ajzen, 2006)
Subjective Norm: Beliefs about whether important people approve or disapprove of a given behavior (NCI, 2005)
Perceived Behavioral Control: Belief that one has and can exercise control over performing a given behavior (NCI, 2005)
Behavioral Intention: perceived likelihood of performing behavior (NCI, 2005)

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