psychology 3007-10

timer Asked: Oct 28th, 2013
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Question Description

describe the variable that Azjen added to the theory of planned behavior that makes it different from the theory of reasoned action.

Tutor Answer

School: UT Austin


Attitude: the degree to which performance of the behavior is positively or negatively valued (Ajzen, 2006)
Subjective Norm: Beliefs about whether important people approve or disapprove of a given behavior (NCI, 2005)
Perceived Behavioral Control: Belief that one has and can exercise control over performing a given behavior (NCI, 2005)
Behavioral Intention: perceived likelihood of performing behavior (NCI, 2005)

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