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Business Finance

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I need help with the attached assignment. Your response should be about ONE AND HALF PAGES. Please make sure you also respond to the student's discussion in about HALF A PAGE. I need a perfect job

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Assignment No brand can live forever, right? Even brands which have been around for a while must fall out of favour. In other words, all brands have finite lives, and cannot be expected to lead the pack infinitely. This said, others may argue that they can live forever if managed correctly. Directions 1. Using the Web and library as a resource, research the topic of brand longevity. 2. Take a position: Position 1: Brands cannot be expected to last forever OR Position 2: There is no reason for a brand to ever become obsolete. 3. Post your position and appropriate rationale to this forum. Respond to the postings of others. Student Response Brands cannot be expected to last forever. When I think of this statement, I think of Blackberry and its fail to keep its well known technological business brand due to the lack of reinventing it product lines and coming up with other products for its consumers, and relying heavily only on its blackberry model. As Blackberry did not conform and adapt to changing customers and technological advancements and needs, it saw a drastic decrease and fall to its brand, and altogether seems non existent today. When I think of companies that have strong brands I think of Apple, and Coca Cola. Ever since the initial rise of these brands and companies, they are still very prominent brands in every day lives. Brands that are easy to emotionally connect with, such as Apple, Coca Cola or Nike, outplay smaller companies that have a hard time to get this emotional connectivity. The most important part of the business is to offer exceptional customer service and close relationships that sets the business apart from anyone else. Companies that excel in doing this have more of a recognizable brand. Companies that fail to provide this have a difficult time showing their brand altogether. "The key is to keep the brand alive for the long run. This requires a delicate balance of remaining true to the sacred promise while reinventing the product and messaging to address customers’ everevolving needs." (Johnson, 2010, para. 16). When you relate this to Apple, it is evident that in everything they do, they want to make customers lives simpler and help them with their daily needs, while also always coming up with new products for customers ever changing needs and wants. Companies like Nike understand their customer’s lifestyles and want to benefit them and help them achieve their goals and explorations, with having new products out consistently and even having the option to make your own running/ training shoe online and purchase this. This type of customer awareness sets Nike apart from many sporting goods companies. The way companies market and promote their products has a crucial affect in maintaining their brand. If companies focus on what their customers needs and wants, adapting their products to these needs will most definitely keep that product and company alive in the customer’s mind. If companies fail to have this initial technique and only focus on profits or its competitors but fails to cater to changing needs and wants, their brand will fail. "A strong brand, a leader brand, can only last as long as it continues to resonate its consumer’s changing priority product values" (Roberto, 2012, para. 10). To prevent the failure of a brand, the brand must change with its consumers’ changing needs and wants. If the brand does what it promised to do and gain consumers’ satisfaction, then consumers will build and establish that brand. When it does not or when competition beats it to the draw, then it will begin to lose its equity and leadership, so thus not expected to last forever. Johnson, E. (2010, January 31). Brands to last: Building a winning and enduring brand. Success. Retrieved from http://www.success.com/article/brands-to-last-building-a-winningand-enduring-brand Roberto, A., Roberto. N. (2012, December 14). Like a diamond, can a brand last forever? Business Inquirer. Retrieved from https://business.inquirer.net/98109/like-a-diamond-can-a-brandlast-forever
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Running head: BRAND DISCUSSION QUESTIONS

Brand Discussion Questions
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BRAND DISCUSSION QUESTIONS

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There Is No Reason for a Brand Ever To Become Obsolete
A brand provides a business or company with identity in the market. This identity
differentiates the company from all others (Baker, 2014). The statement “there is no reason for a
brand ever to become absolute” makes thinks of brands such as Coca-Cola, Apple, and Nike.
Which has remained in the market for a long time without being obsolete? Since these
companies and brands rose, they remain prominent and leading in daily lives of consumers.
These companies are easily able to connect emotionally with their brands. In this way, they can
outdo other small firms that are struggl...


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