BM138 (SMP) Introduction to Small Business Administration: Project 3Project Description:SWOT Competitor’s AnalysisMarketing analysts will often spend a great deal of time studying their competitors by conducting internal and external SWOT analysis. Refer to pp. 136-137 in your textbook. For Project 2, imagine you are the marketing manager for Payless Shoes https://www.payless.com/ and you are particularly concerned with one of your competitors, Famous Footwear https://www.famousfootwear.com/Conduct a SWOT analysis on Famous Footwear. Using secondary research, analyze Famous Footwear’s Strengths, Opportunities, Opportunities and Risks. If you need some guidance, check out: https://www.mindtools.com/pages/article/newTMC_05....Please write a minimum of 3 sentences on Famous Footwear’s:StrengthsWeaknessesOpportunitiesThreatsYou should have a minimum of 12 sentences total. Submit your SWOT analysis to the Project 3 Dropbox folder on D2L.

IntroductionCompletion of this portfolio work project will help you understand the key components of a marketing plan.Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix. Your Role You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)RequirementsYou are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Include the following in your marketing plan: Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors? Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?Effectiveness. How will you measure the effectiveness of this marketing plan?Deliverable FormatRequirements:Marketing plan is 7 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.In addition, include the following in your marketing plan:Title page.References page. Use at least three scholarly resources.APA-formatted references.EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:Competency 1: Apply marketing theories and models to develop marketing strategies.Articulate the context of the business.Competency 2: Evaluate the effectiveness of marketing strategies and methods.Evaluate the effectiveness of marketing strategies.Competency 3: Use data to support evidence-based marketing decisions.Evaluate the situation including the product portfolio, target market, and competitive environment of the business.Evaluate the marketing mix for a product.Competency 4: Analyze the role of technology and social media in effective marketing strategies.Analyze the expected effectiveness of the marketing plan.Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

In its 30-year history, Electronic Equipment Venture (EEV) has seen a number of ups and downs, but the performance has been declining steadily in the past decade. Tony has taken the analyses of the income and balance sheet you provided and spent several days digesting the massive amount of information. This includes the analysis of the company's financial position, operating results, resource flows, and industry comparison.Now Tony would like you to condense the information and create a presentation. Tony has asked you to create a strengths, weaknesses, opportunities, and threats (SWOT) analysis and a risk analysis for the company. Using all of the financial statements and the SWOT analysis, provide a recommendation for the direction of the company in both the short term and long term. Be sure to be specific on which financial ratios and figures within the financial statements you are utilizing. Click here to view the Electronic Equipment Venture balance sheet.Click here to view the Electronic Equipment Venture income statement.Assignment Details In the presentation, include the following:The ratios used to do the analysis of EEV’s financial performance Based on your analysis, what you did to improve the performance of EEV Provide 3-4 recommendations Tony should make to the board for improving performanceThe total presentation should include the following:An introduction Statement of situation status Summary of findings 3-4 recommendationsFor more information on creating PowerPoint Presentations, please visit the PowerPoint Guide in the Student Success Learning Lab.Please add your file.For assistance with your assignment, please use your text, Web resources, and all course materials.