Market Analysis

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Economics

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Write a 1,750-word analysis of the current market conditions facing your product, making sure you address the following topics.

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Materials Current Market Conditi Analysis Grading Guide Purpose of Assignment Students will develop cost curves on which firm behavior is based and will utilize these cost curves to determine the behavior of their chosen organization in the market served. Using the concept of comparative advantage, students analyze trade opportunities and use the model of supply and demand to explain factors that could affect demand, supply and prices. Students will determine various factors that could affect their organization's total revenue and will recommend actions the firm could use to maximize their profit and their presence in the market served. Assignment Steps Scenario: You have been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products. Research an organization and a product produced by that organization in which an analysis can be conducted. Write a 1,750-word analysis of the current market conditions facing your product, making sure you address the following topics: • Define the type of market in which your selected product will compete, along with an analysis of competitors and customers. Analyze any comparative advantages and international trade opportunities. • Explain the factors that will affect demand, supply, and prices of that product. • Examine factors that will affect Total Revenue, including but not limited to: o Price elasticity of demand o Factors that influence productivity o Various measures of costs, including opportunity costs • Externalities and government public policy and their effect on marginal revenue and marginal cost • Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product. Cite a minimum of three peer-reviewed sources from the University Library.
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Explanation & Answer

Attached.

Market Analysis - Outline
Thesis statement: The growth of technology focuses on the consumer and this means that there
is the identification of the transformations that the company should make in industry.
I.

Markets, Competitors and Products
A. Developed markets.
B. Broad range of products.
C. Customers are price takers.

II.

Comparative Advantage International Opportunities
A. Availability of resources.
B. Increase of production capacity.

III.

Factors that Affect Demand, Supply and Pricing of Products

A. Product substitution.
B. New entrants in the market.
IV.

Relationship between Power and Influence

A. Increase in negotiating powers.
B. Increase in assertion.
V.

Factors that Affect Total Revenue
A. Increase in price elasticity affects revenue.
B. Increase of demand

VI.

Profit Maximization

A. Quality improvement.
B. Product diversification.
C. Operations efficiency


Running head: MARKET ANALYSIS

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Market Analysis
Name
Institution

MARKET ANALYSIS

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Market Analysis
Markets, Competitors, and Products

Sterner technology is specialized in the technology industry where the main company
product is selling of the technological software and anti-virus. The company focus is becoming
the best seller of the software solutions in the market and increasing the profitability of the
enterprise. The growth of the company is enhanced by having the best employees that ensure that
the performance of the company is competitive in the market. The focus on improvement of
technology is met with different challenges that make it hard to pursue the market, as the
competition in the market is high due to the firms that are fully established. The anticipation of
the challenging environment makes it necessary for the company to identify a niche of operation
and this ensures that there is the identification of the opportunities that the company can use to
succeed. The growth of technology focuses on the consumer and this means that there is the
determination of the transformations that the corporation should make in industry.
The competition that the company faces includes the IBM, Hewlett-Packard, Amazon,
Intel and Microsoft that continues to compete for a market share in the enterprise. The companies
offer a broad range of technological products, and this means that there is intense competition in
the market as the companies seek to serve a particular clientele (Piotr, 2016). It is important that
there is the determination of the strategies that the firm should implement as it assists in getting
the right market of operation.
The customers of the technological products such as the software and anti-virus are
mainly corporations whose demand of the products is high. The characteristics of the customers
are that they are price takers as it is important that the company acquires the products to increase
their efficiencies. The corporations also have the characteristic of the need of minimization of

MARKET ANALYSIS

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risks, and this means that they take the time to analyze the commodities that they would like to
consume and this assists in increasing their demand for the products. It is important that the
needs of the market are considered as it is through this that there is the achievement of
profitability in the company.
Comparative Advantage International Opportunities
Comparative advantage is where the company specializes in the products that the firm
has the enough resources and where there is the availability of the resources required in
production. The competition that is enabled in the market requires that the company has the
available resources critical in the manufacture of the goods to meet the demand in the market. It
means that it is important that there is the concentration on the particular line of production that
the company requires to meet the demand in the market. Having a comparative advantage allows
the company to increase its productivity and this has helped the company to gain a market share
especially in consideration of the market that the company serves (Mallick & Marques, 2016).
The reduction of the costs of trade also increases the need for the enterprise to operate in the
market and this means that there is the growth in the demand and the enabling of production of
the products. It enhances the capacity of the company to compete in the market, and this
increases their performance and profitability in the market.
The company has various advantages in supplying to corporate companies outside their
boundaries. It is enhanced by the need to increase the sales of the enterprise. Where the cost of
production is low, the company is in a position to increase the number of units produced, and this
helps in meeting the growing demand in other markets. The ability of the company to supply the
products across the border gives the company an opportunity to increase its competitive edge
(Hartzel & Wood, 2016). It is required that the company observes the performance of the foreign

MARKET ANALYSIS

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economies as it is through this that there is the gauging of how well the products will perform in
the markets. Some countries are low in the adoption of new technology, and this shows that the
pe...


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