you may create and /or make all necessary assumptions needed for the completion of this assignment.

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Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company's mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Develop branding strategies for existing and new products.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

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Running head: MARKETING PLAN

1

Marketing Plan
Name
Professor’s Name
Course Title
Date

2

MARKETING PLAN

Marketing Plan
Branding Strategy
The brand strategy is long haul plans for the working of an effective brand to empower
the association to accomplish long haul objectives. Africano-American Organic Bakery
understand that an all around characterized brand strategy affects each part of the business and
has an immediate association with shoppers' needs, feelings, and the opposition. The AfricanoAmerican Organic Bakery will subsequently actualize a marketing arrangement that will permit
its partners on boosting and utilizing the correct strategies for promoting. This marketing
arrangement will give Africano-American Organic Bakery a lift that will help the proprietor to
center his marketing endeavors by taking the long view and furthermore searching for results on
a day by day and week after week premise thinking about the business.
The Brand Name, Logo, and Slogan
Africano-American Organic Bakery has an assortment of items and expects to broaden its
product offering with a perspective of catching a critical market share. Its primary items are
organic and gluten-free breads which pass by the name of Orgo Bread. The logo will portray a
chef that has a cartoon like a face with eyes, a nose, and grin conveying bread in his grasp. The
slogan for the Orgo bread is "Healthy You with Orgo Bread".
Brand Extension
Africano-American Organic Bakery will utilize Orgo Bread's market accomplishment to extend
the products and changed the item in a similar market. The organization acknowledges that a
flagship company will help it enter new m...


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