exercise c

User Generated

Tenprnve

Business Finance

Description

This exercise relates to Chapter 5 in your textbook.

With the rise of social networking sites like Facebook, MySpace, and Twitter, a new form of market research has emerged that measures online "buzz" regarding any topic imaginable. The ability to measure the intensity of online chatter has produced buzz-tracking research firms such as Brandimensions and Nielsen BuzzMetrics—new information suppliers that analyze consumer-posted content to improve business decision-making. The firms' crawlers, bots, and spiders traverse blogs and chat rooms to measure the viral energy generated by new products, hit TV shows, and more.

For this exercise, you need to select a buzz-tracking company to investigate. Spend some time exploring the company's website to identify what it offers and how it markets itself to customers.



To receive credit for this exercise, create a new journal entry and answer the following questions:



1. What buzz-tracking research firm did you investigate? Provide a link and briefly explain how/why you selected this company.

2. Using terminology from Chapter 5, describe the nature of the observational research conducted by this company? (e.g., structured/contrived, human/mechanical, disguised/undisguised, etc...).

3. What information does the firm claim to quantify for clients? How has the firm's research helped a specific client?

4. Do you think Internet buzz-tracking services can provide relevant and valid data upon which to rate products or television programs? Why or why not? Is it possible for companies, consumers, or TV networks to manipulate the results of Web-based buzz? Explain.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Kindly find the completed work.Bye for now.

Surname1

Student’s name
Lecturer name
Course
Date

Surname2

Nielsen Buzz Metrics generally focuses on maintaining Global Measurement Standard in
Consumer-Generated Media. Research has indicated that consumers have taken their
conversations online and created consumer-generated media (CGM).they have created content
on blogs, online discussion boards and forums making it one of today’s fastest growing online
sector.
http://www.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact%20Sheets/Nielsen
%20BuzzMetrics%20Fact%20Sheet.pdf. Is a link that explains why I selected this company
for the investigation. The company performs a very significant duty of helping other companies
in the industry to protect and promote brands through the measurement and analysis of
consumer-generated media. The company helps marketers to compete and thrive in today’s
consumer-driven worl...


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