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Prior to beginning work on this assignment, review Chapter 15: Global Marketing and the Digital Revolution and refer back to Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. Choose between Starbucks and McDonald’s and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities. Do some research and see what already is available in terms of mobile advertising and mobile commerce for your company.
In your discussion post you will
Summarize current mobile advertising and mobile commerce activities being used by your contract company.
Formulate a new mobile strategy for your contract company around the use of GPS and mobile payment.
Select two implementation challenges if your proposal is accepted to roll out globally.
If the company decides to enter a new market via licensing versus investment, how would it impact the new mobile strategy that you are proposing?
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Read the Case “United Airlines – Navigating a Social Media Storm” at the end of Chapter 19 and response to the follo ...
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Read the Case “United Airlines – Navigating a Social Media Storm” at the end of Chapter 19 and response to the following:What was the impact of the incidents described in the case on United Airlines’ reputation? Did these incidents impact the firm’s corporate identity or corporate image, or both, as described in the chapter?Did these incidents constitute a crisis, as defined in the chapter?Did United Airlines engage in effective crisis management, and why or why not? If you were the public relations manager at United Airlines, what steps would you have recommended the company take when these incidents occurred?What should the company do now to regain its customers’ trust?
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Most Popular Content
14 pages
Compare And Contrast The Proposed Standard Isa 701 With Sas 115
Compare and Contrast the Proposed Standard ISA 701 with SAS 115 Compare and Contrast the Proposed Standard ISA 701 with SA ...
Compare And Contrast The Proposed Standard Isa 701 With Sas 115
Compare and Contrast the Proposed Standard ISA 701 with SAS 115 Compare and Contrast the Proposed Standard ISA 701 with SAS 115 Accountability is very ...
4 pages
Iep Goals And Measuring Progress Template
(To achieve each identified will be involved in setting 2. New words in sentences listen to Dan as he reads year, Dan will ...
Iep Goals And Measuring Progress Template
(To achieve each identified will be involved in setting 2. New words in sentences listen to Dan as he reads year, Dan will read 10th grade-level read ...
What are the laws governing the proper practice of accounting and finance?, accounting homework help
Use the case study below to answer these questions Questions for Discussion 1. What are the laws governing the proper ...
What are the laws governing the proper practice of accounting and finance?, accounting homework help
Use the case study below to answer these questions Questions for Discussion 1. What are the laws governing the proper practice of accounting and finance? 2. What are the protections afforded to a whistle blower that affect the finance and accounting community? 3. What are Karen Larson’s fiduciary duties toward the company as vice president to the CFO? 4. What are the pros and cons of each of her options? 6. May the IRS impose a tax preparer penalty under IRC §6694? 5. What ethical duties were violated by Karen under the AICPA Statements on Standards for Tax Services as well as those set forth under Circular 230? All written projects should conform to standards of formatting and documentation, including proper citations and references found in an acceptable college-level writing guide such as MLA or APA.
BUS 622 Ashford University Advertising Messages Discussion
Prior to beginning work on this assignment, review Chapter 15: Global Marketing and the Digital Revolution and refer back ...
BUS 622 Ashford University Advertising Messages Discussion
Prior to beginning work on this assignment, review Chapter 15: Global Marketing and the Digital Revolution and refer back to Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. Choose between Starbucks and McDonald’s and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities. Do some research and see what already is available in terms of mobile advertising and mobile commerce for your company.
In your discussion post you will
Summarize current mobile advertising and mobile commerce activities being used by your contract company.
Formulate a new mobile strategy for your contract company around the use of GPS and mobile payment.
Select two implementation challenges if your proposal is accepted to roll out globally.
If the company decides to enter a new market via licensing versus investment, how would it impact the new mobile strategy that you are proposing?
Case Study
Read the Case “United Airlines – Navigating a Social Media Storm” at the end of Chapter 19 and response to the follo ...
Case Study
Read the Case “United Airlines – Navigating a Social Media Storm” at the end of Chapter 19 and response to the following:What was the impact of the incidents described in the case on United Airlines’ reputation? Did these incidents impact the firm’s corporate identity or corporate image, or both, as described in the chapter?Did these incidents constitute a crisis, as defined in the chapter?Did United Airlines engage in effective crisis management, and why or why not? If you were the public relations manager at United Airlines, what steps would you have recommended the company take when these incidents occurred?What should the company do now to regain its customers’ trust?
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