Description
In a four to five page paper, not including the title and reference pages, identify an organization that has changed its strategy (e.g., moving from differentiation to low cost) in the marketplace. Describe what circumstances prompted a change in strategy by the company and how appropriate the timing of the change was. Evaluate the results of the strategic changes.
You are required to use at least three scholarly sources to support your paper, including the textbook.
Your paper must be formatted according to APA style.
In a 4-5 page paper, (Not including title or references page) identify an organization (A PUBLICLY TRADED COMPANY) that has changed its strategy (example: moving from differentiation to low cost) in the marketplace.
Why do you think the company has made its strategic change?
How did it determine the appropriate time to make the change?
What have been the results?
It is very important to select a Publicly Traded Company, which means the company has a stock symbol and trades on a recognized exchange like the S&P, Dow, NASDAQ, NYNEX, etc. otherwise you will have a hard time finding reference information and articles about their strategy change!
The outline for this paper should be as follows:
One to two paragraphs on the Public Company you selected
One page on "Why do you think the company has made its strategic change?", then 3 - 4 Paragraph defense of this thesis
One page on "How did it determine the appropriate time to make the change?"
One page on "What have been the results?" Be sure to include some citations and figures on the results.
One to two paragraph conclusion

Explanation & Answer

Attached.
Strategy Change
Thesis Statement: For any company to remain relevant and have the ability to compete with
other industry players, in the long run, it is crucial that it aligns itself with the current situation
(Wright, 2015).
I.
II.
Introduction
Why Procter & Gamble Made Its Strategic Change
III.
Procter & Gamble Timing of Change of Strategy
IV.
Impacts of Strategy Change
V.
Conclusion
Running head: STRATEGY CHANGE
1
Strategy Change
Institution Affiliation
Date
STRATEGY CHANGE
2
Introduction
For any company to remain relevant and have the ability to compete with other industry
players, in the long run, it is crucial that it aligns itself with the current situation (Wright, 2015).
There is need to for capital intensive organizations to manage capital requirements. This article
focus on Procter and Gamble, a leading producer of consumer goods that employed
differentiation change strategy to place itself strategically and gain a competitive advantage over
the other industry players in the changing business environment.
Why Procter & Gamble Made Its Strategic Change
Under the leadership of Lafley who served from 2000 to 2010 and went back for a second
stint from 2013 to 2015, Procter & Gamble developed a differentiated strategy during Lafley's
first term with an aim of increasing its revenues and boosting profits. There was a rapid growth
of market globally that called for alignment and Procter & Gamble had to develop a market and
corporate global strategy to respond to market dynamics (Dodgson, Gann, & Salter, 2006).
Procter & Gamble change of strategy was aimed at cost reduction and an i...
