Discussion Question: Marketing Regulations

Jan 1st, 2015
Anonymous
Category:
Accounting
Price: $15 USD

Question description

This is a discussion question that is a paragraph or two long.

Are some products too dangerous to be marketed in any circumstance?  What regulations, if any, would you place on marketing cigarettes?  Handguns? Prescription drugs?

As a starting point, refer to The American Marketing Association’s Statement of Ethics, found at www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx which provides guidelines for marketing products.

This code of ethics can be used to locate other codes and regulations that may address this issue.


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